For marketing agencies and the like, stress from working with third parties in the creative equation is something very familiar. It’s important for all organizations to establish a set of processes to provide a more efficient way to work and a sense of control over the work being done.
At StraightArrow, we have what we call our Proven Process. It’s our tried and tested method of finding how to give our clients and our own internal teams the best way to create and deliver on an inbound marketing strategy. The inbound marketing process helps your website attract, convert, close, delight, analyze, and iterate.
The Backbone of our Proven Process
StraightArrow’s Inbound Marketing Proven Process is made up of three systems to help you maximize your budget.
First, we have the Entrepreneurial Operating System (EOS), which helps owners and leadership teams create stronger businesses and achieve results through established business management tools.
Next is a new and modern approach to website design called Growth-Driven Design (GDD), where we leverage data to produce a minimum viable product. Its methodology includes a strategy, a launchpad, and continuous improvement.
And finally, we practice Inbound Marketing (IM), attracting customers with meaningful content instead of chasing after them. The inbound marketing process involves creating a strategy, setting up campaigns, and other creative services.
Phases in the Proven Process
The three aforementioned systems are used together simultaneously throughout the entire process. We’ve constructed this process into five phases and they are as follows:
Phase 1: The Kick-Off
Once the client agrees to a pilot, we start with the kick-off. This is where introductions and clarifications on goals and priorities are made. The account team starts with an audit on the client’s website and other online presence such as social media. Kick-offs are made both within the account team and with the client to align on the big picture of the goals before proceeding with more details in the strategy, which comes next.
Phase 2: Strategy Planning
This is where the client’s marketing plan and recommendations based on our audit come in. The team creates an inbound marketing strategy which includes a suggested scorecard for focus metrics and recommended rocks for the project.
Phase 3: Launchpad Website Project
After the strategy is approved and the recommendations are given the green light, it’s time for implementation and execution. The bulk of the website fixes and setting up initial inbound marketing campaigns happens here. This period is usually 90 days long. The goal here is to be able to set up a website that is an improvement on the initial or current one, but is not the final product. The 90-day period is where we can gather real-user data and use this data to further optimize.
Phase 4: Quarterly Review
This next phase in the inbound marketing process is extremely important, as we take this time to find what worked and what didn't work in the last 90 days. Based on the information collected, the team then recommends new projects that can be delivered by inbound marketing services to further improve website performance.
Phase 5: Annual Review
The final phase (before iteration) is where we recap and plan for the following year. After gathering all the data in the previous months, we see what else can be done in order to further make your website the best it can be.
Want to see how our Inbound Marketing Proven Process can work for you? Schedule a free consultation with us and we can have a conversation.