Inbound and
Digital Marketing Insights

Businesses in today’s world are connecting with their markets at a rapid pace. In fact, it’s so rapid that by the time you read this part of this blog post, thousands of tweets would have already been tweeted about a variety of topics. Live videos, on-the-dot status updates, and brand communication are the norm, and we like it that way. It’s not surprising, then, that Twitter is the third mostly frequented social media platform in 2015, according to reports.

Oscar Wilde, a famed writer from London, once said that his homeland had “everything in common with America… except, of course, the language.” Just as speakers of Mandarin and Cantonese know that the broad label of “Chinese” doesn’t reflect their dialects’ differences, users of English are often flummoxed by how different their language seems on the other side of the Atlantic.

No one can ever refute how cheaper it is to get a freelance designer than tapping an agency to outsource your design work to. But just because a freelancer is much more affordable doesn’t mean you get the best value for the money that you spend for freelance work.

So you finally decided that you want to outsource design needs to a creative design agency. Aside from the lower costs, design outsourcing allows you to focus on your core competencies and lets you make use of a vast design knowledge.

Getting a designer to translate your vision is a very exciting prospect. But all this excitement can go down the drain once you realize that the designer is not really getting it. It’s normal to see a frustrated client because designers can’t seem to translate their vision.

Whether you’re a newbie inbound practitioner, an agency partner or a CEO, you will benefit tremendously from knowing how to effectively marketing your company to the world through the fast-paced, global medium known as the Internet.

Tapping outsiders to fulfill the design process needs of your business provides a lot of benefits. Aside from helping you cut talent and resource-related costs, design outsourcing also lets you tap into the expertise of providers who have serviced different clients in different industries, giving you access to vast design possibilities like never before.

However, because you’re bringing one of your company’s processes to a third-party organization, design outsourcing can also be challenging. Below are four common challenges that businesses face when outsourcing their design processes.

Problem #1: Talent availability