Inbound and
Digital Marketing Insights

One major aspect of inbound marketing is its technological turn. There is no shortage of marketing tools: they come with a variety of functions at different price points, so that canny marketers can always find something to sharpen their edge. Trying to go through all those tools can take quite some time, though, and busy marketers might end up, ironically, stymied by the number of options.

When it comes to social media, it’s not just about the number of likes and followers
you have. Although this is a vital part, there’s so much more to social media measurement than just this.

In an earlier article, we discussed the three factors that you should consider when looking for outsourcing vendors: reviewing their track record, gauging their communication skills and tools, and examining their IT certifications and infrastructure.

In this installment, we’ll be discussing three more elements to consider. This may seem like a long list, but the best insurance against a failed outsourcing venture is preparation. To have a good working relationship with an outsourcing provider, align your expectations with the standards listed below.

September saw two updates to Google’s search algorithms as part of their efforts to improve user experience. We’ve already covered one of them, Penguin 4.0, an update of the core algorithm that went live on September 23. However, As early as September 1, Google had also implemented the so-called Possum update, which is in its testing phase and hasn’t quite stabilized yet.

Lower costs are no longer the only way in which offshore service companies compete, but they remain one of the major factors in decisions on outsourcing. However, lower base prices —whether per hour, per person, or per project—are only one aspect in the overall consideration of managing costs. Less obvious, but equally important in determining outsourcing costs, is the management of risk.

You may have stumbled on a number of articles that explain the benefits of outsourcing. There’s a lot of truth to them: outsourcing has a lot of perks for businesses that have gaps in processes, or for startups that can’t fund whole departments. There are plenty of companies out there that can meet your business needs and deliver consistent excellence.

Gaining leads on any platform can be a tiring and time-consuming task, but it’s proven to be one of the most effective ways to improve business development. One platform in particular stands out for its applications in the professional sphere. LinkedIn is, by design, one of the most effective social media platforms for boosting visibility, sales, and brand prominence. Used correctly, it is also a viable source of quality leads.

On September 23, Google confirmed in an update that Penguin 4.0 was added to its search engine’s core algorithm. The official announcement highlighted two main changes: first, that Penguin now refreshes in real time; and second, that Penguin is now more granular, making adjustments to pages based on spam signals, rather than affecting an entire site’s ranking.