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Digital Marketing Insights

Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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HTTP vs HTTPS: Four Reasons to Switch to Secure

Posted by Jericho Gonzales - September 28, 2017 • 4-minute read

HTTPS stands for Hyper Text Transfer Protocol Secure, and it is the safer and more secure version of HTTP. HTTPS is the communications protocol responsible for transmitting data from your web browser to the website you’re logged on to and vice versa.

Topics: Web Development, SEO

“Hawk” Swoops In: Google Algorithm Changes and Other Web News

Posted by Danielle Landero - September 19, 2017 • 4-minute read

The past few weeks have brought more updates to search, social media, and web development, all with different focuses. Google’s “Hawk” update remedies a problem from its predecessor, while Chrome 61 improves on their signature browser. 

Topics: Digital Marketing News

Improve Google Adwords Quality Score To Improve PPC Performance

Posted by Ari Santiago - September 15, 2017 • 4-minute read

Pay-per-Click (PPC) advertising is typically seen as the paid complement to organic SEO. While paying for ads—or bidding for keywords, to be precise—is essential to this kind of search engine marketing, it’s not the determining factor for success. For that, quality still comes out on top.

Topics: PPC

Blogging and Bartending III: Mixing Different Types of Content

Posted by Ari Santiago - September 13, 2017 • 4-minute read

Just as the best bars serve a variety of drinks—and have shelves full of crystalware to match—effective content strategies involve different types of content, using each in the right way to do what they do best.

Topics: Content Development

Blogging and Bartending II: Content Distribution and Amplification Strategy

Posted by Ari Santiago - September 7, 2017 • 4-minute read

The design of a glass can determine how you experience its contents. Take a red wine glass, for example: the proportion of the rim and bowl allow you to swirl the wine, releasing its bouquet; the glass contains that aroma, which graces your senses before you even take the first sip.

Topics: Content Development, SEO

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