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Digital Marketing Insights

Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Outsourcing Paid Ads? Here's How to Select Your PPC Partner

Posted by Neima Chowdhury - June 29, 2018 • 4-minute read

Pay-per-click (PPC) advertising is an important part of a digital marketing strategy. It complements your search engine optimization (SEO) efforts and helps you improve traffic and boost conversion.

But since you have to pay for these ads, you could spend more than you earn if it’s done wrong. This is why some prefer to outsource PPC management. Having experts handle your PPC campaign could save you time and may mean access to better tools and reporting.  

Topics: PPC

Your Guide to GDPR-Compliant Email Marketing

Posted by Carl Lorenz Felipe - June 19, 2018 • 4-minute read

Previously, we discussed the dos and don’ts of the General Data Protection Regulation (GDPR), a new regulation in the European Union, which requires that companies:

  • Get their users’ consent before collecting any personal data;
  • Be transparent in how they store, transmit, and use that data; and
  • Allow users to edit and delete that data at their leisure.

The GDPR applies to all businesses that deal with EU citizens, no matter which country the business is based in. Failure to comply can result in a fine of up to 4% of the company’s total revenue—talk about a huge threat to the email marketing industry.

Topics: Email Marketing, GDPR compliance guide

The GDPR: Is Your Company Compliant?

Posted by Jericho Gonzales - June 6, 2018 • 5-minute read

The General Data Protection Regulation (GDPR) is a new regulation under European Union (EU) law that aims to provide data security and privacy to all EU citizens and give them control over their personal data. Adopted on April 14, 2016, it is meant to replace the 1995 Data Protection Directive. It applies to any and all companies that handle the data of EU residents, even if the company itself is not based within the EU.

Social Media and SEO Recap - April & May 2018

Posted by Maria Ysabel Go - May 31, 2018 • 6-minute read


Over the past few months, there’s been a lot of new information and updates in the virtual realm. We’ve been introduced to the Instagram Story design boost, which includes placing transparent GIFs and videos when posting stories and, just recently, we're bombarded with Facebook news and updates in response to the GDPR.

Keeping up to date with such developments helps ensure that your brand remains agile, relevant and competitive. But easier said than done, right?

In this blog post, we summarize all the latest social media and SEO updates that you should know. A few of them may even become the game changer for your next marketing strategy!

Topics: Digital Marketing News, SEO, Social Media, Social Media Updates, SEO Updates

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