Inbound and
Digital Marketing Insights

Pay-per-click (PPC) advertising is an important part of a digital marketing strategy. It complements your search engine optimization (SEO) efforts and helps you improve traffic and boost conversion.

But since you have to pay for these ads, you could spend more than you earn if it’s done wrong. This is why some prefer to outsource PPC management. Having experts handle your PPC campaign could save you time and may mean access to better tools and reporting.  

Previously, we discussed the dos and don’ts of the General Data Protection Regulation (GDPR), a new regulation in the European Union, which requires that companies:

• Get their users’ consent before collecting any personal data;
• Be transparent in how they store, transmit, and use that data; and
• Allow users to edit and delete that data at their leisure.

The GDPR applies to all businesses that deal with EU citizens, no matter which country the business is based in. Failure to comply can result in a fine of up to 4% of the company’s total revenue—talk about a huge threat to the email marketing industry.

The General Data Protection Regulation (GDPR) is a new regulation under European Union (EU) law that aims to provide data security and privacy to all EU citizens and give them control over their personal data. Adopted on April 14, 2016, it is meant to replace the 1995 Data Protection Directive. It applies to any and all companies that handle the data of EU residents, even if the company itself is not based within the EU.

Over the past few months, there’s been a lot of new information and updates in the virtual realm. We’ve been introduced to the Instagram Story design boost, which includes placing transparent GIFs and videos when posting stories. Recently, we're bombarded with Facebook news and updates in response to the GDPR.