Inbound and
Digital Marketing Insights

Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Learn more how creative process outsourcing can help your business.

Ari Santiago

is a content marketing specialist for StraightArrow Corporation with a penchant for video and tabletop games. Sometimes wanders, but isn’t quite lost.

Recent Posts:

Social Media Updates: Longer Tweets and PayPal on Messenger

Posted by Ari Santiago - November 16, 2017 • 4-minute read

Longer tweets have finally left their limited testing phase and are available to their broader user base. Meanwhile, Messenger is rolling out a new feature of its own in a limited release: peer-to-peer payments via PayPal. Read on for these social media updates, as well info on some recently released website management tools.

Topics: Digital Marketing News

Three Things to Check Before You Outsource Web Development

Posted by Ari Santiago - November 10, 2017 • 5-minute read

There are quite a few reasons companies might choose to outsource web development, including lower costs, constraints in hiring, and impending deadlines. While outsourcing the creation or redesign of a website is a solid strategy, it’s not a shortcut—jump into outsourcing unprepared and you may find its benefits suddenly stretched thin.

Topics: Web Development

A Guide to Proactively Monitoring SEO Performance

Posted by Ari Santiago - November 6, 2017 • 4-minute read

Search engine optimization (SEO) is an essential part of digital marketing, but also one of the more complex—so it’s fairly common for companies to outsource SEO services. And although it’s a solid strategic move to entrust your SEO to the experts, it’s always a good idea to stay involved. By supplementing the SEO reports from an outsourced specialist with your own search monitoring, you can get even more out of your SEO arrangements.

Topics: Digital Marketing

Facebook’s “Explore” Experiment and Other News in Social Media Trends

Posted by Ari Santiago - November 3, 2017 • 4-minute read

The last few weeks have seen the online community bristling over Facebook’s new experimental feeds format, which sorts posts from pages into a new Explore feed. It’s had drastic effects on organic reach, although paid posts remain, as expected, on the main newsfeed. Meanwhile, Instagram has tweaked its own ad practices with a change in graphics, while LinkedIn has implemented autoplay on videos. Read on for details.

Topics: Digital Marketing

A Marketing Strategy Process for Steady Success

Posted by Ari Santiago - October 23, 2017 • 6-minute read

In the arena of digital marketing, the abundance of trends and updates can make it challenging to maintain a steady marketing strategy. How can your business streamline its processes even as it transitions  from one campaign to another? Or target your desired market at the right point in their buyer’s journey?

Topics: Digital Marketing, Business

The Underrated Value of Graphic Design Research

Posted by Ari Santiago - October 16, 2017 • 5-minute read

“It’s not just what it looks like and feels like. Design is how it works.” Steve Jobs’s statement is true even for graphic design, which people often forget is about solving problems—not just making things pretty. When people forget that, they also tend to overlook the value of properly investigating those problems. They overlook the value of graphic design research.

Topics: Creative Design

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