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Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Ari Santiago

is a content marketing specialist for StraightArrow Corporation with a penchant for video and tabletop games. Sometimes wanders, but isn’t quite lost.

Recent Posts:

Four Ways to Make Your Website Mobile Friendly

Posted by Ari Santiago - October 5, 2017 • 6-minute read

Much has been said about the importance of having “mobile-friendly” websites. Once a trendy tactic, it is now more of a necessity—over half of all online searches are done on mobile devices, and mobile-friendly websites show higher in mobile search results than their unfriendly counterparts. That’s a lot of search volume at stake.

Redesigning a website takes time and money, though—so what do you do when you can’t overhaul the site just yet? There are quite a few ways to convert your website to a mobile friendly version, suited to different companies’ needs. For instance, you can run pages through an online converter, or you could find a CMS that automatically publishes mobile-friendly pages.

Topics: Web Development, Digital Marketing

Mood Board Design: Why It Matters

Posted by Ari Santiago - October 2, 2017 • 4-minute read

In the best design project scenarios, both client and designer get each other and the output turns out great. In less ideal situations, though, the two sides struggle to get their messages across. So how do you get more of the former and less of the latter? Usually, the answer would be “Communication!” And just as often, the frustrated follow-up would be, “But how?”

Topics: Creative Design

Improve Google Adwords Quality Score To Improve PPC Performance

Posted by Ari Santiago - September 15, 2017 • 5-minute read

Pay-per-Click (PPC) advertising is typically seen as the paid complement to organic SEO. While paying for ads—or bidding for keywords, to be precise—is essential to this kind of search engine marketing, it’s not the determining factor for success. For that, quality still comes out on top.

Topics: Digital Marketing

Blogging and Bartending III: Mixing Different Types of Content

Posted by Ari Santiago - September 13, 2017 • 4-minute read

Just as the best bars serve a variety of drinks—and have shelves full of crystalware to match—effective content strategies involve different types of content, using each in the right way to do what they do best.

Topics: Digital Marketing

Blogging and Bartending II: Content Distribution and Amplification Strategy

Posted by Ari Santiago - September 7, 2017 • 4-minute read

The design of a glass can determine how you experience its contents. Take a red wine glass, for example: the proportion of the rim and bowl allow you to swirl the wine, releasing its bouquet; the glass contains that aroma, which graces your senses before you even take the first sip.

Topics: Digital Marketing

Blogging and Bartending I: The Long and Short of Types of Content

Posted by Ari Santiago - August 31, 2017 • 5-minute read

The first tumblers were named as such for their rounded bottoms, which kept people from setting them down until they’d finished their drink. But search Google for “tumbler” and it will ask if you perhaps meant Tumblr, a popular microblogging platform.

Topics: Digital Marketing

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