Inbound and
Digital Marketing Insights

Much has been said about the importance of having “mobile-friendly” websites. Once a trendy tactic, it is now more of a necessity—over half of all online searches are done on mobile devices, and mobile-friendly websites show higher in mobile search results than their unfriendly counterparts. That’s a lot of search volume at stake.

Redesigning a website takes time and money, though—so what do you do when you can’t overhaul the site just yet? There are quite a few ways to convert your website to a mobile friendly version, suited to different companies’ needs. For instance, you can run pages through an online converter, or you could find a CMS that automatically publishes mobile-friendly pages.

In the best design project scenarios, both client and designer get each other and the output turns out great. In less ideal situations, though, the two sides struggle to get their messages across. So how do you get more of the former and less of the latter? Usually, the answer would be “Communication!” And just as often, the frustrated follow-up would be, “But how?”

Pay-per-Click (PPC) advertising is typically seen as the paid complement to organic SEO. While paying for ads—or bidding for keywords, to be precise—is essential to this kind of search engine marketing, it’s not the determining factor for success. For that, quality still comes out on top.

Just as the best bars serve a variety of drinks—and have shelves full of crystalware to match—effective content strategies involve different types of content, using each in the right way to do what they do best.

The first tumblers were named as such for their rounded bottoms, which kept people from setting them down until they’d finished their drink. But search Google for “tumbler” and it will ask if you perhaps meant Tumblr, a popular microblogging platform.