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Digital Marketing Insights

Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Learn more how creative process outsourcing can help your business.

Neima Chowdhury

StraightArrow Alum Neima Chowdhury enjoys creating written and verbal content for various media platforms, for all stages of inbound marketing, and helping clients deliver their brand messages. When she’s not working on new content, you’ll find her either reading, listening to music, or watching the latest Korean drama.

Recent Posts:

The Truth About Marketing Automation and Why You Need It

Posted by Neima Chowdhury - October 30, 2019 • 7-minute read

Marketing automation is among the most essential and reliable innovations used in the digital marketing world today. It helps marketers, as its name suggests, automate tasks such as getting more accurate data, personalizing marketing messages, and nurturing leads. 

Topics: Digital Marketing, Marketing Tools

5 Powerful Ways to Maximize Instagram to Gain Loyal Followers

Posted by Neima Chowdhury - October 9, 2019 • 16-minute read

Did you know that one of Instagrammers' most significant and common mistakes is having considerably more people under their Following than in their Followers? This may be why people could be less inclined to follow certain accounts.

Topics: Digital Marketing

How to Align Your Sales and Marketing Teams with Sales Enablement?

Posted by Neima Chowdhury - September 25, 2019 • 10-minute read

It’s vital that marketing and sales teams are aligned in order to gain more customers and prevent losing the ones you already have. This may feel like an impossible mission considering that these two departments often don’t get along.

Topics: HubSpot User Groups, Marketing Tools

How to Employ a Customer-First Strategy?

Posted by Neima Chowdhury - June 25, 2019 • 9-minute read

Prioritizing customers is an unwritten rule in business. Almost everyone knows that in order to support business success, you have to employ customer-first strategy. However, companies are falling behind when it comes to the application of this principle.

Topics: HubSpot User Groups, Digital Marketing, Marketing Tools

Innovative Search Engine Optimization in a Mobile-First World

Posted by Neima Chowdhury - May 17, 2019 • 7-minute read

Search engine optimization (SEO) has come a long way. From its introduction in a time when the world wide web was pretty new to its presence in today’s world, where the standard is to assume mobile-first, updates aim to give users more relevant and quality content. How can companies create innovative search engine optimization strategies in a mobile-first world?

Topics: Digital Marketing

Do You Need a Reliable Outsourcing Agency?

Posted by Neima Chowdhury - May 14, 2019 • 2-minute read

It’s a widely accepted assumption that outsourcing is a reliable solution when you want to manage costs or offload tasks to increase productivity. Discover if your business needs to work with a creative process outsourcing agency through the quiz below.

Topics: Business

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