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Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Neima Chowdhury

Neima Chowdhury is a Content Marketing Associate at StraightArrow. She enjoys creating written and verbal content for various media platforms, for all stages of inbound marketing, and helping clients deliver their brand messages. When she’s not working on new content, you’ll find her either reading, listening to music, or watching the latest Korean drama.

Recent Posts:

Marketing Automation 101: What Is It and Why Is It Important?

Posted by Neima Chowdhury - October 30, 2019 • 7-minute read

Marketing automation is among the most important and reliable innovations used in the digital marketing world today. It helps marketers, as its name suggests, automate tasks such as getting more accurate data, personalizing marketing messages, and nurturing leads. 

Topics: Inbound Marketing, Lead Generation, Email Marketing, HubSpot, email marketing campaign, Marketing Automation, Lead Nurturing

Manila HUG 2019: Aligning Sales and Marketing Teams with Sales Enablement

Posted by Neima Chowdhury - September 25, 2019 • 10-minute read

It’s vital that marketing and sales teams are aligned in order to gain more customers and prevent losing the ones you already have. This may feel like an impossible mission considering that these two departments often don’t get along.

Topics: HubSpot, HubSpot User Groups, Manila HUG

Manila HUG 2019: Embracing a Strategy that Puts Customers First

Posted by Neima Chowdhury - June 25, 2019 • 8-minute read

Prioritizing customers is an unwritten rule in business. Almost everyone knows that in order to support business success, you have to employ customer-first strategy. However, companies are falling behind when it comes to the application of this principle. This realization is among the key takeaways of Filipino marketers who attended the first 2019 Manila HubSpot User Group (HUG) gathering held on May 21, 2019. Hosted by StraightArrow Corporation and its sister companies, GetCre8tive Corporation and Creative Nation Academy, this is the second HUG event in the country following the first run 4 years ago.

Topics: HubSpot, HubSpot User Groups, Manila HUG, Marketing Automation, Lead Nurturing

Search Engine Optimization in a Mobile-First World

Posted by Neima Chowdhury - May 17, 2019 • 6-minute read

Search engine optimization (SEO) has come a long way. From its introduction in a time when the world wide web was fairly new to its present in today’s world where the standard is to assume mobile-first, updates are aimed towards giving users more relevant and quality content.

Topics: SEO, SEO Updates

Quiz: Should You Outsource Your Creative Work?

Posted by Neima Chowdhury - May 14, 2019 • 2-minute read

It’s a widely accepted assumption that outsourcing is a reliable solution when you want to manage costs or offload tasks to increase productivity. According to Statista, the global market size for outsourced work grew to $85.6 billion in 2018. Alongside this growth in revenue, the outsourcing industry has also widened its scope in terms of services offered. Today, outsourcing is not only limited to business processes and information technology; you can now also outsource creative services such as content writing, web development, design, and digital marketing.

Topics: outsourcing calculator

QuicklyLaunch: Revamp Your Digital Agency Website Design in 3 Days

Posted by Neima Chowdhury - April 9, 2019 • 4-minute read

Revamping the design of your digital agency website is essential to keeping your primary owned asset up-to-date, optimized, on-brand, and capable of leaving your visitors with a really good first impression. However, it can be all too easy for any improvements in this area to be deprioritized.

Topics: Agency Management or Growth

Recent Posts