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Optimize & Thrive: Building Your Website with HubSpot’s CMS

Written by: Sophia Pagliawan
May 29, 2023 • 8-minute read

Optimize & Thrive Building Your Website with HubSpot’s CMS

There are hundreds, if not thousands, of content management systems (CMS) in the market, each with its own strengths and unique offerings. With many CMS platforms available, choosing the one that perfectly aligns with our business goals can be overwhelming.

However, HubSpot emerges as a standout choice amidst the crowded landscape. Beyond being just a CMS, it offers a comprehensive suite of tools designed to empower businesses and revolutionize their online presence.

The HubSpot CMS Hub

A CMS, or Content Management System, is a platform that enables users to build and manage a website and its contents without requiring advanced technical knowledge. It provides a user-friendly interface and separates the design and structure of a website from its content, making it simpler to update and maintain.

There are a lot of CMS platforms out there that offer different features and integrations. With the sheer number of options available, it can feel challenging to choose one suited for you and your business needs.

However, when it comes to creating a website designed for lead generation, HubSpot is the best choice.

Unlike other platforms focusing on website creation and management, HubSpot's CMS combines content management features with CRM (Customer Relationship Management) capabilities, giving you access to tools required for lead capture, contact management, and analytics. This helps facilitate your prospect along the marketing flywheel no matter where they are in the buyer's journey.

To further understand how HubSpot's CMS stacks up against other leading CMS platforms, here is an overview comparison:

5 Reasons Why HubSpot is The Ultimate Website Solution

5 Reasons Why HubSpot Stands Out

No matter your business structure and needs, HubSpot's CMS Hub can elevate your online presence, engage your audience, and fuel business growth. Here are the key benefits of building a website on HubSpot:

  1. Manage all your content in one place.

    Streamline your content management by centralizing all your content within a single, intuitive platform, saving you time and ensuring consistency across your entire website.

    You can choose a tier that’s tailor-made for you and get access to features and capabilities that will help you achieve your business goals. Whether you’re a startup looking to establish an online presence or a large enterprise looking to scale your digital marketing efforts, HubSpot scales with you. 
  2. Personalize for every visitor.

    Easily create a website that reflects your business and attracts your target audience. You can create web pages, landing pages, and blog content that is mobile-optimized and fits your brand to ensure the best user experience. And with HubSpot’s drag-and-drop feature, you can easily modify your website without any coding knowledge.

    If you want to take your website personalization to the next level, HubSpot’s Professional tier gives you access to more advanced features. You can create tailored experiences for each visitor by leveraging these advanced personalization features that dynamically adapt to their unique preferences and behaviors. Adjust content blocks, CTAs, and entire page layouts to create a customized journey for every individual. You can also conduct A/B tests to help you make data-driven decisions and maximize conversion.

    Their Enterprise tier, on the other hand, takes website personalization to greater heights. Save time with adaptive and AI-powered A/B testing and store any type of data with custom objects, whether you want a calculator, a calendar, a customer portal, or a learning management system (LMS) within your website.
  3. SEO Recommendations.

    Gain valuable insights and actionable suggestions on keyword usage, meta tags, headings, and other on-page SEO elements. These recommendations can enhance your website's discoverability, increase organic traffic, and improve your overall search engine rankings.

    Basic SEO recommendations are available across all tiers, but consider the Professional tier if you’re looking for more advanced insights and SEO analytics. This includes on-page SEO analysis, content strategy and topic clusters, performance tracking, competitor analysis, and more technical SEO insights.
  4. Optimize content for mobile and conversions.

    Create mobile-responsive designs that automatically adapt to different screen sizes, ensuring a seamless and engaging experience for visitors on any device. You can also utilize conversion optimization tools like smart CTAs and A/B testing to refine your content, drive desired actions, and boost conversion rates.

    You also have the option to host and manage multiple primary domains within a single HubSpot account with the Enterprise tier. This allows you to create separate websites or microsites under different domain names for different brands, regions, or business units. Furthermore, microsites allow you to optimize for a focused campaign's mobile responsiveness, specific objectives, messaging, and user experience. 
  5. Customizable website analytics.

    This is another advanced feature within the Professional and Enterprise tiers that benefits medium- to large-scale businesses. You can gain valuable insights into your website's performance with customizable analytics, allowing you to track key metrics such as traffic sources, page views, and conversion. This enables you to measure the effectiveness of your marketing efforts and make data-driven decisions.

    Additionally, HubSpot's CMS Hub integration with their CRM system enables you to correlate web analytics data with customer interactions and lead data. This gives you a more comprehensive understanding of your customers' journey, from website visits to conversions, helping you identify opportunities for personalized engagement and tailor your marketing efforts.

When it comes to unlocking the full potential of HubSpot's CMS Hub, partnering with a trusted and experienced web development agency is key.

That's where StraightArrow comes in. With in-depth knowledge of HubSpot's CMS Hub and expertise in web development, we can seamlessly integrate the platform's powerful features into your website.

We are no strangers to HubSpot. In fact, as a HubSpot Solutions Provider, our marketing experts and leaders have shared their expertise in search engine marketing (SEM), video production, and content strategy. They’ve also shared how you can leverage HubSpot’s tools in all these areas: from increasing website traffic and integrating videos within web pages, blogs, and emails, to knowing your market and building your brand’s vision.

Aside from digital marketing, we’re also well-versed in web development. Our web development outsourcing services encompass a wide range of expertise aimed at delivering a comprehensive website solution.  

Our team of experienced developers ensures seamless user experiences and focuses on optimizing website performance, enhancing security measures, and implementing robust back-end functionalities. Along with custom web development that fits you and your business needs, we can provide support in the following areas:

  1. Designing and Developing a HubSpot Website
  2. Maximizing CMS Hub Capability for A/B Testing
  3. Easily manage collecting leads through forms
  4. Set up and customization of modules to make adding new content easier
  5. Directly connect to a designated HubSpot point of contact (POC)

Client Testimonial: D&V Philippines

We believe that, in web development, the proof lies in the success stories of our satisfied clients. As the pioneer of creative process outsourcing (CPO) in the Philippines and a HubSpot Solutions Provider, we have a track record of delivering exceptional results. 

Our work on D&V Philippines’ website centered around improving its functionalities, renaming site pages, and optimizing modern features to ensure it’s at par with modern technology and business standards.

Jennifer Santos, Senior Director of Marketing (D&V Philippines) says:
"We specialize in Finance and Accounting Outsourcing, including audit support solutions. We hired StraightArrow to help develop an optimized website on the HubSpot COS, and also to provide inbound marketing services. They keep you involved with meetings throughout the entire process, and they were able to help us create professional content for our blogs. They are experts with HubSpot and very professional. We are very happy with our new site and we would highly recommend StraightArrow!"

Our combined web development, inbound marketing, and SEO efforts helped D&V Philippines increase unique traffic, generate leads, and improve conversion rates. 

From Vision to Conversion: Empower Your Website with HubSpot CMS

By leveraging HubSpot's CMS Hub through StraightArrow's web development services, you can access an all-in-one platform that enables:

  • seamless content management
  • advanced personalization
  • SEO optimization
  • mobile-optimization
  • customizable analytics

These features lay the foundation for a website that delivers exceptional user experiences, drives organic traffic, and boosts conversion rates. 

With our expertise in web development and a deep understanding of the HubSpot platform, we can assist you in creating or revamping your website or maximizing the HubSpot platform for your business. Our focus goes beyond aesthetics, as we aim to build websites that align with your specific business needs and goals. We ensure that your website effectively represents your brand and functions as a powerful marketing tool. 

Take the first step towards a website that converts. Visit our CMS Hub Services page and explore how HubSpot's CMS Hub can drive your business forward.

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Sophia Pagliawan
Sophia Pagliawan
Sophia is a Content Marketing Associate at StraightArrow with a passion for food, magic, and makeup. She is a big fan of any show with snakes or dragons and dreams of having a pet dragon of her own—no matter how impossible that may be.



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