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Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Manila HUG 2020: Telling the Stories that Matter

Posted by Joyce Claravall - February 2, 2021 • 9-minute read
"Books are the quietest and most constant of friends; they a re the most accessible and wisest of counselors, and the most patient of teachers.”
– Charles W. Eliot

In our 3rd HUG gathering last September 2020, Belle de Jour Power Planner Founder Darlyn Ty-Nilo remarked that creating content for their target audience has been akin to creating a virtual safe space. She shared that while her planners used to be yearly sources of encouragement for her customers, the ongoing pandemic left Belle de Jour customers looking at their cancelled plans in dismay. 

Topics: HubSpot, content marketing, HubSpot User Groups

Storytelling in Marketing: How Emotions Can Create Engaging Content

Posted by Joyce Claravall - March 31, 2020 • 6-minute read

In a technology-driven world, great promise lies behind rapid digital advances. The exponential changes in recent years have allowed companies to automate processes and collect data more efficiently. While creative and marketing industries now have the right tools to reach out to their target audiences, they also compete with other elements that take their market's attention away.

Topics: Content Development, content marketing, Digital Marketing

Biggest Content Marketing Challenges Businesses Face (And How To Solve Them)

Posted by Rani Debil - June 18, 2019 • 7-minute read

One of the most common misconceptions about content marketing is that it’s simple, easy, and can be done by just about anyone. People think that all they have to do is create content, click “Publish,” and watch the numbers roll in.

This simplistic (and incorrect) approach fails to account for the complexities of content marketing, as well as the hard work and brainpower that goes into crafting great content. These assumptions can also lead to content marketing challenges down the road for businesses.

Topics: content marketing

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