Inbound and
Digital Marketing Insights

“The stage is set, the curtain rises, we are ready to begin…” These are the words from the great Sherlock Holmes that every business can relate to as 2016 rolls in. New challenges in marketing will doubtlessly surface, but our trusty and reliable weapon still reigns - the power of content.

The bells aren't ringing yet, but we’re delighted to receive our early back-to-back Christmas gifts! After winning HubSpot's Happiest Clients Award, the Philippines’ premier creative process outsourcing pioneer StraightArrow Corporation (StraightArrow) is proud to announce that we’re now a certified HubSpot Platinum Partner.

During its VIP Partner Party at Inbound 2015,  HubSpot recognised Philippine-based creative process outsourcing pioneer StraightArrow Corporation (StraightArrow) with the Happiest Clients Award - International Category.  

Outsourcing is pretty much known as the sweet ticket to increased efficiency and lower costs, but not everything goes smoothly all the time—especially when you’re just new to the outsourcing industry. To ensure that your business won’t fall apart when cooperating with a creative process outsourcing partner, steer clear of these five common pitfalls:

Creative process outsourcing lets you scale your brand while keeping your digital marketing efforts top of mind. Learn to crack big ideas in this guide.

So you've finally created your website in WordPress, filled out all the important information, and uploaded the content you wanted your prospects to see. But what's this? You're still stuck with the default plain WordPress theme. Wouldn't that make your website look far from appealing, especially to your target audience?