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Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Lorraine Soldevilla

Lorraine is a Communication Specialist at StraightArrow Corporation. When she's not busy blogging and playing online games, she sails off to the world of books and poetry.

Recent Posts:

4 Content Marketing Trends to Rule 2016

Posted by Lorraine Soldevilla - February 11, 2016 • 5-minute read

“The stage is set, the curtain rises, we are ready to begin…” These are the words from the great Sherlock Holmes that every business can relate to as 2016 rolls in. New challenges in marketing will doubtlessly surface, but our trusty and reliable weapon still reigns - the power of content.

Topics: Content Development

StraightArrow is HubSpot's Newest Platinum Partner!

Posted by Lorraine Soldevilla - November 17, 2015 • 3-minute read

The bells aren't ringing yet, but we’re delighted to receive our early back-to-back Christmas gifts! After winning HubSpot's Happiest Clients Award, the Philippines’ premier creative process outsourcing pioneer StraightArrow Corporation (StraightArrow) is proud to announce that we’re now a certified HubSpot Platinum Partner.

Topics: Company News

StraightArrow bags Hubspot’s “Happiest Clients Award”

Posted by Lorraine Soldevilla - September 15, 2015 • 3-minute read


During its VIP Partner Party at Inbound 2015,  HubSpot recognised Philippine-based creative process outsourcing pioneer StraightArrow Corporation (StraightArrow) with the Happiest Clients Award - International Category.  

Topics: Company News

Watch Out! Five Dangerous CPO Pitfalls You Should Avoid

Posted by Lorraine Soldevilla - July 1, 2015 • 4-minute read

Outsourcing is pretty much known as the sweet ticket to increased efficiency and lower costs, but not everything goes smoothly all the time—especially when you’re just new to the outsourcing industry. To ensure that your business won’t fall apart when cooperating with a creative process outsourcing partner, steer clear of these five common pitfalls:

Topics: Creative Process Outsourcing

Creative Process Outsourcing In a Nutshell: Cracking The Big Ideas

Posted by Lorraine Soldevilla - June 19, 2015 • 4-minute read

Since the dawn of globalization, constant improvements in technology have updated the way we collaborate, especially when it comes to marketing and creative processes. However, while the potential for process improvement seems limitless, time and resources remain finite; thus, business owners are faced with the dilemma of catching up to the latest marketing trends while developing their products and services.

Topics: Creative Process Outsourcing

Five Flexible WordPress Themes To Achieve Your Ideal Website Design

Posted by Lorraine Soldevilla - June 8, 2015 • 4-minute read

So you've finally created your website in WordPress, filled out all the important information, and uploaded the content you wanted your prospects to see. But what's this? You're still stuck with the default plain WordPress theme. Wouldn't that make your website look far from appealing, especially to your target audience?

Topics: Creative Design, Web Development

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