To help businesses, particularly retailers, adapt to the ever-changing business landscape, StraightArrow, in partnership with the National Retail Association of Australia and with Small Business, conducted a four-part webinar session on eCommerce marketing.
4 Basic eCommerce Marketing Tactics for Retailers
Topics: Social Media Marketing, Email Marketing, SEO, Digital Marketing, eCommerce Marketing
How to Rewrite Marketing Emails into Chatbot Messages That Convert
For many businesses, email is one of the preferred channels used by marketers to communicate with customers, that's why it's important to improve it. In 2018, an average of 235.6 billion emails was sent daily for B2B andisruptors for communication as user behavior is veering towards more fast-paced conversations. As a result, if you miss responding to an email inquiry within 6 hours, there’s a high chance that you’ll lose the opportunity to convert these site visitors into leads or customers.
Topics: Email Marketing, Digital Marketing, Chatbot
Manila HUG 2019: Understanding HubSpot’s Latest Product Updates
In 2019, HubSpot stayed true to its promise to #GrowBetter by launching several product updates geared towards helping sales and marketing professionals scale their operations and accomplish tasks more efficiently and effectively. These changes to the platform plus some holiday presents were among the highlights of the fourth and last Manila HubSpot User Groups (HUG) meet-up for 2019 last December 9 at Acceler8 by UnionSPACE - Rockwell.
Topics: Inbound Marketing, Email Marketing, HubSpot, HubSpot User Groups, Manila HUG, Digital Marketing
Marketing Automation 101: What Is It and Why Is It Important?
Marketing automation is among the most important and reliable innovations used in the digital marketing world today. It helps marketers, as its name suggests, automate tasks such as getting more accurate data, personalizing marketing messages, and nurturing leads.
Topics: Inbound Marketing, Lead Generation, Email Marketing, HubSpot, email marketing campaign, Marketing Automation, Lead Nurturing
The Royal Treatment: Why Email Marketing is STILL King
As digital marketing counts more than a decade, email marketing—and whether it still has impact and relevance to desired markets—continues to be heavily debated. Digital technology is constantly evolving. Because of this, the label dubbing email marketing as old school has left a fair share of misconceptions and myths.
Topics: Content Development, Email Marketing, Digital Marketing News
Your Guide to GDPR-Compliant Email Marketing
Previously, we discussed the dos and don’ts of the General Data Protection Regulation (GDPR), a new regulation in the European Union, which requires that companies:
- Get their users’ consent before collecting any personal data;
- Be transparent in how they store, transmit, and use that data; and
- Allow users to edit and delete that data at their leisure.
The GDPR applies to all businesses that deal with EU citizens, no matter which country the business is based in. Failure to comply can result in a fine of up to 4% of the company’s total revenue—talk about a huge threat to the email marketing industry.
Topics: Email Marketing, GDPR compliance guide