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Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Level Up Your Social Media Marketing in 2016

Posted by Alyssa Ashley Cruz - February 29, 2016 • 4-minute read
 
Social media is ever-changing, and each year, social media networks such as Facebook and Twitter update their features. Ditch your old strategies — the ones that didn’t work for your business last year — and step up with your social media marketing in 2016.

Topics: Social Media Marketing

Should You Hold Off on the WordPress 4.4.2 Security Update?

Posted by Mikael Angelo Francisco - February 22, 2016 • 2-minute read

It’s almost like clockwork: Every time a major update rolls out for a software platform or service provider, no matter how many bugs it fixes, a couple of others show up. It’s like a game of technological Whack-a-Mole sometimes.

Unfortunately, the latest WordPress update — the 4.4.2 security update — appears to be no exception.

Topics: Web Development

Going Higher: Twitter’s 2016 Updates Take Flight

Posted by Maria Ysabel Go - February 19, 2016 • 3-minute read

 

Last February 10th, Twitter announced a number of improvements as mentioned in the Q4 Shareholder Report, the company’s quarterly earning report. Most of these changes involve the company’s core user experience, its advertising and marketing business, and its consignment for new users.

Topics: Social Media Marketing, Digital Marketing News

Throwback to the Top Social Media Moments in 2015

Posted by Alyssa Ashley Cruz - February 18, 2016 • 7-minute read

Social media has become the online diary of many people and is one of the most powerful marketing tools today. Every year, events and issues dominate the social media and discussions spread like wildfire, and 2015 was no exception. Here’s a brief review of what happened in social media in 2015.

Topics: Social Media Marketing

Culture Cubed: Building a Better Office Environment

Posted by Steph Ferrer - February 17, 2016 • 3-minute read

Look around you. Is everyone wearing a genuine smile on their faces, happily engaged in work? Or is everyone just a blur of blank faces, typing away mindlessly just to get the job done? If you agreed to the latter, then perhaps it’s time to upgrade your company culture.

Topics: Company News, Corporate Culture

Pros and Cons of Working From Home

Posted by Patricia Anne Marie Bama - February 16, 2016 • 3-minute read

Some people believe that you don’t need to work in an office to be more efficient and productive, opting instead to work from home. Although that might be true, it cannot be fully implemented by every company because it still poses some important concerns, such as the employees’ level of productivity at home as opposed to when they are at the office. Here are some of the most significant benefits and disadvantages that come with working from home:

The New Twitter Timeline: Taking a Leaf out of Facebook's Book?

Posted by Maria Ysabel Go - February 15, 2016 • 3-minute read

The most sought-after and controversial Twitter change has come. And no, it certainly isn’t limited to a logo change like Uber’s.

This week, Twitter has finally revealed that the team had been working on a redesigned version of its timeline - the latest in a string of surprises and announcements regarding its new features, updates, and other changes.

Topics: Social Media Marketing

Pinned by Cupid: Pinterest Showered With 200 Million V-Day Posts

Posted by Maria Ysabel Go - February 12, 2016 • 3-minute read

Topics: Social Media Marketing

4 Content Marketing Trends to Rule 2016

Posted by Lorraine Soldevilla - February 11, 2016 • 4-minute read

“The stage is set, the curtain rises, we are ready to begin…” These are the words from the great Sherlock Holmes that every business can relate to as 2016 rolls in. New challenges in marketing will doubtlessly surface, but our trusty and reliable weapon still reigns - the power of content.

Topics: Content Development

Instagram Moves Upward with the “Switch Account” Feature

Posted by Maria Ysabel Go - February 9, 2016 • 3-minute read

Today, Instagram shocked the world - and delighted its tremendous fanbase - by unveiling an all-new feature that its millions of users had been anticipating for the longest time.

Topics: Social Media Marketing

Ortigas & StraightArrow Build Sustainable Creative HQ

Posted by Czarina Año - February 2, 2016 • 2-minute read

Manila, February 2016 - Creative Process Outsourcing pioneer StraightArrow announces the construction of Silver City Annex 1A, a 4-storey BPO-grade building in Frontera Verde, Pasig City, which will serve as the company’s future sustainable and innovative headquarters. Expected to open in December 2016, the 350-seat facility will showcase both Filipino ingenuity and environmental responsibility as the Company’s own employees fit-out and furnish the building’s 4th floor and roof deck using locally-sourced and sustainable materials.

Topics: Company News

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