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Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Up, Up and Beyond: How D&V Philippines Grew through Inbound

Posted by Angel Regondola - March 31, 2016 • 6-minute read

Nurturing the growth of D&V Philippines was as challenging as it was rewarding.

Topics: Digital Marketing, Marketing Tools

The Art of Instagram: Amplifying Your Business’ Feed to Lure Viewers

Posted by Maria Ysabel Go - March 22, 2016 • 3-minute read

Instagram is the social media platform of choice for people who enjoy sharing their pictures and videos or are just showcasing what their brand has to offer. Instagram may be a relatively new app, but the number of followers it has gained since it was established in 2010 has rocketed!  As of now, there are approximately 300 million active accounts with 60 million photos uploaded each day.

Topics: Digital Marketing

4 Mistakes You’re Doing with Traditional Web Design

Posted by Isabel Sanchez - March 15, 2016 • 4-minute read

As marketers, we spend a lot of time and effort attracting the right customers to buy our products and services. Interestingly, though, 57% of purchasing decisions are already made even before a customer interacts with a sales rep. This means that by the time they get in touch with someone from the company, it’s likely that they have already browsed through whatever they’ve researched online. That said, your website is actually your “ best salesperson.” This 24/7 marketing and sales machine brings in visitors, leads, and potential customers to your business.

Topics: Creative Design, Web Development, Marketing Tools

StraightArrow: We Create For The World

Posted by Trisha Chua - March 3, 2016 • 5-minute read

When you google the meaning of “company culture” it’s defined by as:

“Corporate culture refers to the beliefs and behaviors that determine how a company's employees and management interact and handle outside business transactions. Often, corporate culture is implied, not expressly defined, and develops organically over time from the cumulative traits of the people the company hires.”

Well, simply put - company culture is what makes your employees stay. It’s the environment they work in, where they coincide with the beliefs and values of their colleagues and the company.

Topics: Company News

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