Inbound and
Digital Marketing Insights

Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Partnering With A HubSpot Partner Agency: A Recipe For Success

Posted by Xenia-Chloe Villanueva - May 26, 2016 • 3-minute read

Similar to a pastry chef making brownies, creative work can be second nature to agencies. But as our own experience and the experiences of other agencies tell us, nailing and scaling can sometimes prove to be a little too much.

Topics: Inbound Marketing, Agency Management or Growth, HubSpot

Work (+) Engagement: Social Media’s Role in Recruitment

Posted by Maria Ysabel Go - May 24, 2016 • 3-minute read

What’s the first thing that comes to mind when you hear “recruitment process”?  Is it “a waste of time” or “arguably frustrating?” Well, those days are long gone. Along with the progression of time and technology, the need for improved recruitment systems also increased. This is where social media steps in.

Topics: Social Media Marketing

Don’t Get Too Comfy for Creativity

Posted by Steph Ferrer - May 19, 2016 • 3-minute read

It’s hard to find inspiration in the workplace when there are so many distractions around you, and if your environment is dull. Try as you may, there are just some days when your mind is as grey and dreary as a raincloud.


Topics: Creative Design

Optimized for Success: Why SEO Matters to Small Businesses

Posted by Monabelle Salaan - May 12, 2016 • 2-minute read

For growth and sustainability, it's a must for businesses to connect with their customers so they can improve their business processes and services. One of the ways to do this is by performing market intelligence, part of which is conducting surveys to determine how their customers found them.

Topics: SEO

Understanding Key Account Management

Posted by Therese Gabrielle Dominique Uy - May 5, 2016 • 4-minute read

Most companies often make the mistake of focusing more on revenue than on growth. While revenue is a good thing, it shouldn’t be the only goal of your company. What most businesses dismiss is that increasing growth also increases revenue. One way of doing this is through key account management.

Topics: Agency Management or Growth

The Undeniable Power of Email Marketing

Posted by Andrew Ike B. Waga - May 2, 2016 • 3-minute read

In the era of social media marketing and search engine optimization, it’s hard to consider building an email-driven marketing strategy. But just before you disregard creating an email campaign altogether, here are a few facts that just might make you change your mind.

Topics: Email Marketing

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