Inbound and
Digital Marketing Insights

Similar to a pastry chef making brownies, creative work can be second nature to agencies. But as our own experience and the experiences of other agencies tell us, nailing and scaling can sometimes prove to be a little too much.

What’s the first thing that comes to mind when you hear “recruitment process”?  Is it “a waste of time” or “arguably frustrating?” Well, those days are long gone. Along with the progression of time and technology, the need for improved recruitment systems also increased. This is where social media steps in.

It’s hard to find inspiration in the workplace when there are so many distractions around you, and if your environment is dull. Try as you may, there are just some days when your mind is as grey and dreary as a raincloud.

For growth and sustainability, it's a must for businesses to connect with their customers so they can improve their business processes and services. One of the ways to do this is by performing market intelligence, part of which is conducting surveys to determine how their customers found them.

Most companies often make the mistake of focusing more on revenue than on growth. While revenue is a good thing, it shouldn’t be the only goal of your company. What most businesses dismiss is that increasing growth also increases revenue. One way of doing this is through key account management.

In the era of social media marketing and search engine optimization, it’s hard to consider building an email-driven marketing strategy. But just before you disregard creating an email campaign altogether, here are a few facts that just might make you change your mind.