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Digital Marketing Insights

Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Striking the Balance: Outsourcing and Insourcing Content

Posted by Nef Gayola - February 20, 2017 • 5-minute read

 

More and more companies have been turning to content marketing and reaping the benefits. According to the Content Marketing Institute’s latest trends report, on average, 29% of brands’ total marketing budget is spent on content.

Topics: Creative Process Outsourcing, Content Development

Not All Bad: What to Do When Google’s Bad Ads Reporting Is Mistaken

Posted by Arjay Fabregas - February 15, 2017 • 2-minute read

In Google’s bad ads report, which they released last month, the online search company announced the removal of 1.7 billion ads over the course of 2016, a huge increase from the 780 million culled in 2015. The surge in removals comes mainly from changes in their policy, which now covers ads related to healthcare, gambling, fake news, and more. Not all ads caught by Google’s ad removal programs are bad, however. And if you have an ad that follows Google’s policies but got blocked anyway, it’s possible to remedy the situation.

Topics: PPC

3 Tips on Creating A Successful Inbound Marketing Campaign

Posted by Therese Gabrielle Dominique Uy - February 13, 2017 • 4-minute read

An inbound marketing campaign is composed of many elements that, depending on how they’re used, can lead either to success or to failure. Having a few guidelines to follow, however, can make the going easier. Here are a few tips to ease the pain in creating campaigns.

Topics: Inbound Marketing

Gaining Clarity on Corporate Office Branding

Posted by Kyle Edralin - February 8, 2017 • 4-minute read

“Friendly” is a term used to describe people, crowds, a server at a restaurant or your neighbor's dog. It means something that can respond to your affections, or at the very least, something that can engage with you in a personal, real-time, and pleasant way of doing so.

Topics: Branding

Two Important Ways to Increase Your Website Traffic

Posted by Chad Pataueg - February 6, 2017 • 4-minute read

Traffic is the lifeblood of every website. Consistent traffic is what allows websites and their owners to gather audiences, gain influence, and attract customers. This means that beyond content, beyond design, ensuring website traffic is a top priority in growing business through a website. There are several ways of boosting web traffic, which intersect with various fields of digital expertise. For those looking for a fast, effective boost to traffic, however, we're looking into two basic approaches to getting people to your website.

Topics: SEO

Words in the Web: Writing Website Copy for an Online Audience

Posted by Kyle Edralin - February 1, 2017 • 5-minute read

I may start this with a strange idea, but hear me out.

Don’t write for the web.

However, this doesn’t mean you can’t write with the web in mind. Think in terms of who, not what - who will you be writing for?

Topics: Content Development

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