Inbound and
Digital Marketing Insights

More and more companies have been turning to content marketing and reaping the benefits. According to the Content Marketing Institute’s latest trends report, on average, 29% of brands’ total marketing budget is spent on content.

In Google’s bad ads report, which they released last month, the online search company announced the removal of 1.7 billion ads over the course of 2016, a huge increase from the 780 million culled in 2015. The surge in removals comes mainly from changes in their policy, which now covers ads related to healthcare, gambling, fake news, and more. Not all ads caught by Google’s ad removal programs are bad, however. And if you have an ad that follows Google’s policies but got blocked anyway, it’s possible to remedy the situation.

An inbound marketing campaign is composed of many elements that, depending on how they’re used, can lead either to success or to failure. But having a few guidelines to follow can make the going easier. Here are a few tips to ease the pain when creating campaigns.

“Friendly” is a term used to describe people, crowds, a server at a restaurant or your neighbor's dog. It means something that can respond to your affections, or at the very least, something that can engage with you in a personal, real-time, and pleasant way of doing so.

Traffic is the lifeblood of every website. Consistent traffic is what allows websites and their owners to gather audiences, gain influence, and attract customers. This means that beyond content, beyond design, ensuring website traffic is a top priority in growing business through a website. There are several ways of boosting web traffic, which intersect with various fields of digital expertise. For those looking for a fast, effective boost to traffic, however, we're looking into two basic approaches to getting people to your website.