Inbound and
Digital Marketing Insights

Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Case Study: Blogging and Link Building Increase D&V’s Traffic

Posted by Ari Santiago - April 26, 2017 • 3-minute read

D&V Philippines provides finance and accounting outsourcing services to clients  the US, UK, and Australia. When we started working with them, however, they were facing marketing problems common among startups: the need to refine market focus and establish brand identity both offline and online.

Topics: SEO

Why Cost Per Lead Marketing Is A Good Date Choice

Posted by Kyle Edralin - April 19, 2017 • 4-minute read

How do you know if something is worth your investment?

Sure, there are a couple of handy metrics to figure this out: return on investment, price/earnings growth-to-ratio, or interest coverage ratios. But there’s one particular metric that you can use in order to determine how much something is worth—and it’s a marketing campaign’s CPL, or cost per lead.

Topics: Conversion Rate Optimization

An Atenean’s Introduction to Inbound Marketing

Posted by Jade Albert - April 17, 2017 • 3-minute read

Last December, StraightArrow sent representatives—Inbound Marketing Team Leader Chloe Villanueva and myself—to Ateneo de Manila University in response to an invitation to introduce some of their marketing students to the basic concepts of inbound marketing.

Topics: Inbound Marketing

Five Foolproof Tips for Creating an Exceptional Creative Brief

Posted by Nef Gayola - April 12, 2017 • 5-minute read

If there’s one document need when working on a creative a project, it’s the creative brief. It is the foundation and the framework of the whole project, which will lead your team toward addressing its client’s problem. That is why making a creative brief that will not only guide, but also inspire your creatives, is of great importance. Here are five tips  on how to draft an exceptional creative brief:

Topics: Content Development

The Makings of a Successful Facebook Ad Campaign

Posted by Danielle Landero - April 10, 2017 • 5-minute read

Facebook advertising has never been more important to have than today: the site’s algorithm strongly favors posts made by friends over those made by business pages, which makes it difficult for pages to gain as much organic reach as they used to. Facebook ads offer a means of extending brand visibility far beyond what organic methods can achieve.

Not all ads are equal, though. Depending on how you deploy them, you might not get the results you want, or get them as fast as you’d like to. And getting the best results out of your ads depends largely on four factors: targeting, using marketing funnels, selecting ad types, and optimising. 

Topics: Social Media Marketing

#StrongerAt7: Employee Fitness in Company Culture

Posted by Jessie Genio - April 3, 2017 • 5-minute read

As StraightArrow celebrates its seventh anniversary this year, we’ve committed to implementing an internal wellness campaign that reflects not only the development of the company’s strengths, but those of its employees, too. And so began #StrongerAt7: a movement to encourage health, fitness, and wellness at the office.

Topics: Company News

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