Inbound and
Digital Marketing Insights

D&V Philippines provides finance and accounting outsourcing services to clients  the US, UK, and Australia. When we started working with them, however, they were facing marketing problems common among startups: the need to refine market focus and establish brand identity both offline and online.

How do you know if something is worth your investment?

Sure, there are a couple of handy metrics to figure this out: return on investment, price/earnings growth-to-ratio, or interest coverage ratios. But there’s one particular metric that you can use in order to determine how much something is worth—and it’s a marketing campaign’s CPL, or cost per lead.

Last December, StraightArrow sent representatives—Inbound Marketing Team Leader Chloe Villanueva and myself—to Ateneo de Manila University in response to an invitation to introduce some of their marketing students to the basic concepts of inbound marketing.

If there’s one document need when working on a creative a project, it’s the creative brief. It is the foundation and the framework of the whole project, which will lead your team toward addressing its client’s problem. That is why making a creative brief that will not only guide, but also inspire your creatives, is of great importance. Here are five tips  on how to draft an exceptional creative brief:

Facebook advertising has never been more important to have than today: the site’s algorithm strongly favors posts made by friends over those made by business pages, which makes it difficult for pages to gain as much organic reach as they used to. Facebook ads offer a means of extending brand visibility far beyond what organic methods can achieve.

Not all ads are equal, though. Depending on how you deploy them, you might not get the results you want, or get them as fast as you’d like to. And getting the best results out of your ads depends largely on four factors: targeting, using marketing funnels, selecting ad types, and optimising.