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As a business owner, you’re most likely aware that outsourcing services can be a viable and reliable option to help get work done. While there are risks to consider when handing over select business processes and tasks, outsourcing has been known to increase business productivity and efficiency.

Figuring out how to run your company is not always straightforward. As technology continues to change the business landscape, fast-changing trends and emerging practices often require businesses to evolve and innovate.

Search engine optimization (SEO) has come a long way. From its introduction in a time when the world wide web was fairly new to its present in today’s world where the standard is to assume mobile-first, updates are aimed towards giving users more relevant and quality content.

It’s a widely accepted assumption that outsourcing is a reliable solution when you want to manage costs or offload tasks to increase productivity. According to Statista, the global market size for outsourced work grew to $85.6 billion in 2018. Alongside this growth in revenue, the outsourcing industry has also widened its scope in terms of services offered. Today, outsourcing is not only limited to business processes and information technology; you can now also outsource creative services such as content writing, web development, design, and digital marketing.

The Philippines has earned the reputation as a travel destination for natural wonders, mouth-watering food, and hospitable people. In the last few decades, the country has pivoted towards a more service-oriented market. Investors have turned to the archipelago as one of the top destinations for outsourcing their businesses. In addition to being a popular vacation spot, the Philippines has grown into a global competitor in business process outsourcing (BPO). This industry, in fact, is one of the top contributor in raising the country's gross domestic product (GDP) in 2018.