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Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Danielle Landero

is a Social Media Specialist at StraightArrow Corporation. She appreciates all things art and aesthetics.

Recent Posts:

Emojis: A Communication and Marketing Revolution

Posted by Danielle Landero - November 26, 2015 • 3-minute read

In life, you’d often hear the saying that a picture paints a thousand words; in today’s media, those pictures are more commonly known as ‘emojis’ (or, to use the Western version of the term, ‘emoticon’).

Topics: Business Psychology

The Benefits of Delving into Digital Advertising

Posted by Danielle Landero - May 5, 2015 • 5-minute read


A creative director once told me that nothing can replace old school (or above the line) advertising. He was referring to billboards high above the roads, posters that cover pages of newspapers, magazines, and even walls and posts on the street, and TV and radio commercials shown repeatedly. He firmly believed it was a better investment than any other digital advertising effort. However, the facts say otherwise.

Topics: Inbound Marketing, PPC

Personal Social Media Management: Doing It Like the Pros

Posted by Danielle Landero - May 4, 2015 • 6-minute read

My work at StraightArrow involves me taking on the role of a social media manager. Some people have asked me, “So you just browse Facebook all day?” while others are baffled or even mystified by the prospect of businesses actually paying people to post updates and share content for them.

Topics: Social Media Marketing

Recent Posts