Inbound and
Digital Marketing Insights

In life, you’d often hear the saying that a picture paints a thousand words; in today’s media, those pictures are more commonly known as ‘emojis’ (or, to use the Western version of the term, ‘emoticon’).

A creative director once told me that nothing can replace old school (or above the line) advertising. He was referring to billboards high above the roads, posters that cover pages of newspapers, magazines, and even walls and posts on the street, and TV and radio commercials shown repeatedly. He firmly believed it was a better investment than any other digital advertising effort. However, the facts say otherwise.

My work at StraightArrow involves me taking on the role of a social media manager. Some people have asked me, “So you just browse Facebook all day?” while others are baffled or even mystified by the prospect of businesses actually paying people to post updates and share content for them.