Facebook advertising has never been more important to have than today: the site’s algorithm strongly favors posts made by friends over those made by business pages, which makes it difficult for pages to gain as much organic reach as they used to. Facebook ads offer a means of extending brand visibility far beyond what organic methods can achieve.
Not all ads are equal, though. Depending on how you deploy them, you might not get the results you want, or get them as fast as you’d like to. And getting the best results out of your ads depends largely on four factors: targeting, using marketing funnels, selecting ad types, and optimising.