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StraightArrow Wins HubSpot Happiest Customers Award for Asia

Written by: Ari Santiago
November 10, 2016 • 4-minute read

StraightArrow Wins HubSpot Happiest Customers Award for Asia and the Pacific

For the second year running, StraightArrow has won HubSpot’s Happiest Customers Award, this time earning the distinction for the Asia Pacific region. This year, however, StraightArrow receives the award—bestowed unto HubSpot partners based on projections of customer success based on app usage metrics—as a HubSpot platinum partner.

In the words of HubSpot Director of Partnerships Patrick Shea, StraightArrow won on the strength of its “strategic approach to attracting, engaging, and delighting customers [which] has not only built valuable relationships with their audience, but has driven growth for their agency and the inbound movement.”

The award was conferred at Inbound 2016, a HubSpot-hosted conference for inbound marketing. In addition to the award (plaque featured below), our representatives also got the chance to learn from some of the leading practitioners of inbound marketing through official sessions. More spontaneous interactions produced much fruitful discussion, as well--see for yourself, on this blog by Get Focused, a fellow digital agency that was in attendance.

StraightArrow Impact Awards.jpgThis year’s awarding used a streamlined method that improved on many of the weaknesses of the previous Customer Happiness Index (CHI) metrics. The new criteria used each agency’s median app usage metrics and number of clients. It also took into account revenue from accounts managed, rather than just those sold. Usage of various apps on the HubSpot platform indicates more inbound activity, which tends to attract more traffic, get more leads, and retain more customers—such that higher usage is good news for clients, partners, and HubSpot altogether.

This is in contrast to previous years’ use of the CHI, which was a scoring system for the usage of various apps, which it adjusted based on 30-day trailing periods. According to HubSpot’s Al Biedrzycki, it was complicated, unclear, static and, in general, not in line with what inbound marketing strove to be.

Furthermore, in order to reflect the rapid growth of inbound marketing worldwide, HubSpot changed the award categories. Last year, there were only two categories: United States and International; this year, it was remodelled into a four category system, with separate awards for North America, Latin America, EMEA, and Asia Pacific.

“StraightArrow has set an example for how businesses everywhere should be transforming their marketing with inbound. Their strategic approach to attracting, engaging, and delighting customers has not only built valuable relationships with their audience, but has driven growth for their agency and the inbound movement. Our team here at HubSpot is proud to call StraightArrow a Partner and recognize them with the APAC Happiest Customers Award.”

HubSpot partner agencies specialize in developing other agencies’ marketing endeavours by leveraging HubSpot’s technological capacity, and through the implementation of sound inbound marketing practices.


Head of Marketing Strategy Czarina Año and Business Development Manager Isabel Sanchez receive the award on behalf of StraightArrow with HubSpot CEO and Founder Brian Halligan and Head of Worldwide Partner Program David McNeil.

StraightArrow, as a platinum partner, offers practical experience in addition to technical expertise. With over 200 creative specialists with HubSpot-certified skills, our team knows how best to grow with HubSpot and hit marketing targets. This, along with the mature, conducive outsourcing industry environment of the Philippines, means StraightArrow offers top-tier services at competitive costs.

If you’re looking to expand your marketing operations through HubSpot, drop us a line. We speak the language of inbound, and we’d be glad to assist. We can also help you with other marketing and creative requirements. Get on a free, no-obligation discovery call with our team to learn more.

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Ari Santiago
Ari Santiago
is a content marketing specialist for StraightArrow Corporation with a penchant for video and tabletop games. Sometimes wanders, but isn’t quite lost.



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