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Storytelling in Marketing: How Emotions Can Create Engaging Content

Posted by Joyce Claravall - March 31, 2020 • 6-minute read

In a technology-driven world, great promise lies behind rapid digital advances. The exponential changes in recent years have allowed companies to automate processes and collect data more efficiently. While creative and marketing industries now have the right tools to reach out to their target audiences, they also compete with other elements that take their market's attention away.

Topics: Digital Marketing

Business Emergency Planning in the Face of COVID-19

Posted by Ia Del Rosario-Gust - March 24, 2020 • 5-minute read

COVID-19 is forcing businesses everywhere into implementing their emergency and business continuity plans. Entrepreneurs who started a company to do some good in the world need to survive this pandemic if they want to fulfill their business “why.”

Topics: Digital Marketing, Business

5 Key Takeaways from UX+ Conference 2020 Every Creative Must Know

Posted by Cyrus Aaron - February 28, 2020 • 9-minute read

Several user experiences (UX) conferences have been popping up worldwide over the last decade. This is understandable as UX design is vital in providing positive experiences that keep users loyal to the product or brand. 

Topics: Creative Design, Web Development

5 Digital Marketing Ideas to Boost Your Retail Sales in Fall

Posted by Neima Chowdhury - February 10, 2020 • 7-minute read

2019 has been a tough year overall for retailers in Australia. The retail industry saw slower growth than expected in the fall season or March, April, and May last year. Analysts attributed this to consumers' restraint in spending because of flat wage growth, falling house prices, debts, and other factors.

Topics: Digital Marketing

How to Rewrite Marketing Emails into Chatbot Messages That Convert

Posted by Seong Lee - February 4, 2020 • 9-minute read

For many businesses, email is one of the preferred channels marketers use to communicate with customers; that's why it's essential to improve it. But, how do you rewrite marketing emails into chatbot messages that convert?

Topics: Web Development, Digital Marketing

A Quick Guide to Retail Digital Marketing in 2020

Posted by Neima Chowdhury - January 8, 2020 • 6-minute read

Along with the new year comes new strategies and trends to follow. And as someone looking to improve your digital marketing efforts, you must stay on top of the latest updates so you can apply them. Learn how to improve your retail digital marketing strategies.

Topics: Digital Marketing

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