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5 Tips to Create Stories that Matter for Your Business

Posted by Joyce Claravall - February 2, 2021 • 9-minute read
"Books are the quietest and most constant of friends; they a re the most accessible and wisest of counselors, and the most patient of teachers.”
– Charles W. Eliot

In our 3rd HUG gathering last September 2020, Belle de Jour Power Planner Founder Darlyn Ty-Nilo remarked that creating content for their target audience has been akin to creating a virtual safe space. She shared that while her planners used to be yearly sources of encouragement for her customers, the ongoing pandemic left Belle de Jour customers looking at their cancelled plans in dismay. 

Topics: HubSpot User Groups, Digital Marketing, Marketing Tools

How to Use Videos to Tell Your Brand’s Story?

Posted by Joyce Claravall - August 18, 2020 • 12-minute read

Louisa May Alcott wrote Little Women to tell the story of four girls growing into women during the American Civil War. Split into two volumes and published in the years 1868 and 1869, respectively, the heartwarming story has touched the lives of women spanning different generations.

Topics: Creative Design, HubSpot User Groups, Digital Marketing

The ABCs of Selling Online: Why You Should and How to Get Started

Posted by Joyce Claravall - July 1, 2020 • 5-minute read

In 2019, Deloitte released a report that showed the retail industry is facing an increase in debt and expenses but a decrease in revenue growth and asset turnover. When the pandemic hit, these shaky financial foundations started to crumble. As the months progressed, many small to medium businesses were forced to file for bankruptcy and close down.

Topics: Digital Marketing, Business

How to Take Your Business Online: A Guide for Solopreneurs

Posted by Joyce Claravall - June 25, 2020 • 4-minute read

People who wish to manage their schedules, finances, and services often become solopreneurs and run their businesses independently. Finally, you are your boss. According to MBO Partners’ 2019 State of Independence, 82% of solopreneurs are happier with their setup than when they worked in a traditional setting.

Topics: Business, Marketing Tools

How to Attract & Target Audience with SEM Tools?

Posted by Neima Chowdhury - June 9, 2020 • 9-minute read

The start of the new decade has brought on both challenges and opportunities on a global scale. For instance, the “new normal” forced people to limit physical movements, giving way to the rise of online transactions. Consequently, the online consumer market has grown significantly, while the competition for eCommerce businesses has been tighter.

Topics: SEO Updates, HubSpot User Groups, Digital Marketing, Business, Marketing Tools

4 Basic eCommerce Marketing Tactics for Retailers

Posted by Neima Chowdhury - May 23, 2020 • 5-minute read

To help businesses, particularly retailers, adapt to the ever-changing business landscape, StraightArrow, in partnership with the National Retail Association of Australia and Small Business, conducted a four-part webinar session on eCommerce marketing. 

Topics: Digital Marketing

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