Inbound and
Digital Marketing Insights

Prices are skyrocketing, costs and weakening demand challenge corporate profitability, and global unemployment rates are projected to rise by three million in 2023, a reversal from the decline experienced in recent years.

With these indicators and three of the world's biggest economies slowing down, economists are predicting a global recession is looming on the horizon. However, there is still time and ways to minimize its possible impact on your business.

No matter how great your content is, it will only work best with good design. This is why it’s highly important to pair it with creative design that speaks, shows, and exudes the message you want to convey. However, many business professionals no longer have the time to focus on design when work becomes a handful. They already handle a lot every day, so outsourcing creative design allows them to focus more on their company operations.

As of October 2022, over 5 billion people use the Internet—that’s more than half of the global population. In today's digitally-driven world, it's becoming increasingly important to establish one's online presence, especially if you have a business.

Business websites allow you to reach and market your products or services to a broader audience for much lower costs than traditional marketing approaches. Recent studies show that content marketing, which includes publishing content on a website, is 62% cheaper than traditional marketing and generates thrice as many leads.

The New Year comes with new beginnings. As we reflect on the past 12 months and plan for the rest of the year, we start thinking about our goals. What do we want to accomplish? What do we want to improve? Goal setting is a purposeful process that begins with identifying a new objective, skill, or project that we want to achieve. It allows us to take control of our life and work's direction, increases our happiness, and keeps us motivated.

If you turn to the internet for answers to questions, chances are, you’ve ended up on a post from a company blog. The great thing about blogs is that they answer common questions to make it easy for consumers—like you—to get to know the brand better. By providing answers, tips, and solutions, blogs let the brand introduce products and services in a way that builds trust through valuable information. If you’re looking to start a blog for your business, these blogging essentials will guide you through the process of how to get started on your business blog.

The holiday season is upon us. For businesses and customers, this is easily the busiest time of the year. Early shoppers looking to snag deals mean that brands have to start putting together effective Christmas campaign ideas if they want to take advantage of the seasonal rush.