Inbound and
Digital Marketing Insights

Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

arrow down
Learn more how creative process outsourcing can help your business.

Naughty or Nice: How to Launch an Effective Holiday Campaign

Posted by Sophia Pagliawan - November 11, 2022 • 11-minute read

The holiday season is upon us. For businesses and customers, this is easily the busiest time of the year. Early shoppers looking to snag deals mean that brands have to start putting together effective Christmas campaign ideas if they want to take advantage of the seasonal rush.

Topics: Digital Marketing, Business

Create for the World: Supporting A Real Estate Company’s Growth

Posted by John Kenneth Castro - November 9, 2022 • 4-minute read

Running a business in today’s economic climate requires a lot of planning and consideration. You need to be able to provide value to your customers consistently while keeping your costs down. Large corporations have it easy: with dedicated departments for various aspects of their business, they have the resources needed to maximize their profits, and ensure great customer service, while also marketing themselves.

Given all that, how are small to medium-sized businesses supposed to compete when they only have access to limited resources? What they could do is work with industry experts who understand their needs and provide support through creative process outsourcing (CPO).

Topics: Business, Case Study

Trust the Process: On Mental Health in the Workplace

Posted by Noelle Pico - November 3, 2022 • 8-minute read

“Mental health is not a destination, but a process.
It's about how you drive, not where you're going.”
— Noam Shpancer, Ph.D.

Hybrid Work Model: Get Work Done When and Where You’re Most Productive

Posted by John Kenneth Castro - October 6, 2022 • 9-minute read

In most modern enterprises, hybrid work schedules are gaining acceptance and will likely stay that way for the foreseeable future. More and more people are expressing a preference to working from home and businesses are taking notice.

Micro, Short and Long-form Content: Finding Success in Marketing

Posted by Joyce Claravall - August 23, 2022 • 10-minute read

Formerly known as the lip-sync social media platform Musical.ly, ByteDance officially released Tiktok in 2018, intending to further video-focused networking to a global scale. TikTok has changed consumer engagement in just a few years by using a unique algorithmic feed of short videos based on the users' likes and interests.

Topics: Digital Marketing, Business

7 Biggest Outsourcing Lessons of the Past 11 Years

Posted by Ia Del Rosario-Gust - June 30, 2021 • 9-minute read

After 11 years of building an outsourcing company in the Philippines supporting big and small clients in the US, Canada, UK, Europe, Australia and other parts of the world, our experience has taught us that many of the ideas we subscribe to about outsourcing are not entirely true.  

Latest Posts