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Digital Marketing Insights

Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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7 Biggest Outsourcing Lessons of the past 11 Years

Posted by Ia Del Rosario-Gust - June 30, 2021 • 8-minute read

After 11 years of building an outsourcing company in the Philippines supporting big and small clients in the US, Canada, UK, Europe, Australia and other parts of the world, our experience has taught us that many of the ideas we subscribe to about outsourcing are not completely true.  

Celebrating Digital Marketers Around the World

Posted by Ia Del Rosario-Gust - March 2, 2021 • 3-minute read

As online traffic builds up on the internet highway at unprecedented rates, I’d like to take a moment to thank and celebrate all the digital marketers - creative designers, web and mobile app developers, creative technology specialists, search engine marketers, social media marketers, content writers and inbound marketers - helping move the traffic (myself included) along.  Without them, I am convinced that the online space would be in unimaginable chaos:  many of us will not know how to get to where we need to go.

Topics: Digital Marketing News, Digital Marketing

Manila HUG 2020 to 2021: How to Thrive In the New Normal With Your HubSpot Marketing Consultant

Posted by Xenia-Chloe Villanueva - February 9, 2021 • 4-minute read

The year 2020 surprised us all with a series of unprecedented events that tested our capacity to adapt and thrive among the challenges. Since the COVID-19 pandemic hit, marketers have been under tremendous pressure to guide their marketing teams AND their sales and customer service teams through the unfamiliar territory. They’ve had to help as many teams as possible and as needed in the company go digital and connect with customers and prospects as the world shelters in place. Along the way, we also saw new challenges such as a tighter and more competitive marketplace. In turn, our clients discovered alternative means to market and tell our stories, and have them reach their intended audiences.

Topics: HubSpot, HubSpot User Groups

Manila HUG 2020: Telling the Stories that Matter

Posted by Joyce Claravall - February 2, 2021 • 9-minute read
"Books are the quietest and most constant of friends; they a re the most accessible and wisest of counselors, and the most patient of teachers.”
– Charles W. Eliot

In our 3rd HUG gathering last September 2020, Belle de Jour Power Planner Founder Darlyn Ty-Nilo remarked that creating content for their target audience has been akin to creating a virtual safe space. She shared that while her planners used to be yearly sources of encouragement for her customers, the ongoing pandemic left Belle de Jour customers looking at their cancelled plans in dismay. 

Topics: HubSpot, content marketing, HubSpot User Groups

Manila HUG 2020: Using Videos to Tell Your Brand’s Story

Posted by Joyce Claravall - August 18, 2020 • 12-minute read

Louisa May Alcott wrote Little Women to tell the story of four girls growing into women during the American Civil War. Split into two volumes and published in the years 1868 and 1869, respectively, the heartwarming story has touched the lives of women spanning different generations.

Topics: Inbound Marketing, HubSpot User Groups, Manila HUG, Digital Marketing, Video Marketing

The ABCs of Selling Online: Why You Should and How to Get Started

Posted by Joyce Claravall - July 1, 2020 • 5-minute read

In 2019, Deloitte released a report that showed the retail industry is facing an increase in debt and expenses but a decrease in revenue growth and asset turnover. When the pandemic hit, these shaky financial foundations started to crumble. As the months progressed, a lot of small to medium businesses were forced to file for bankruptcy and close down.

Topics: Retail Digital Marketing, Business Strategy, eCommerce Marketing

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