Inbound and
Digital Marketing Insights

A good marketing strategy is essential to the success of any great business. Without the in-depth, long-term planning that such a strategy requires, any company would find its successes challenged time and again by the volatile whims of their market.

Simply put, a brief is a concise summary document that serves as a starting point for a collaborative project.  Depending on the undertaking, a brief can take a more specific form such as a “project brief” or a “creative brief.” 

These two briefs serve similar functions: they clarify the objective/s of the undertaking, specify a framework for it and provide the guidelines for the project team to follow.  

Getting a brand, product, or service to be front-and-center in a given industry can be an intensive, time-consuming task. Creative process outsourcing (CPO) emerged as a solution to the marketing and advertising challenges that many companies face.

Handling a project is like juggling balls— it’s only one activity, but there are plenty of factors involved. It requires extreme focus to do, a lot of careful coordination, and heaven help you if you’re juggling something fragile. So how do you head off potential disasters? A project checklist template is a good place to start.

There are numerous benefits to outsourcing in general and social media outsourcing specifically. From online brand management to generating leads, you can save a lot of time and money while experts make your brand a success online. If you only have a specific task or goal you want to achieve, test the waters first with social media tasks that can be outsourced individually   :