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Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Learn more how creative process outsourcing can help your business.

Developing A Marketing Strategy Using Traction EOS

Posted by Ari Santiago - December 22, 2017 • 6-minute read

A good marketing strategy is essential to the success of any great business. Without the in-depth, long-term planning that such a strategy requires, any company would find its successes challenged time and again by the volatile whims of their market.

Topics: Digital Marketing, Business

A Marketing Strategy Process for Steady Success

Posted by Ari Santiago - October 23, 2017 • 6-minute read

In the arena of digital marketing, the abundance of trends and updates can make it challenging to maintain a steady marketing strategy. How can your business streamline its processes even as it transitions  from one campaign to another? Or target your desired market at the right point in their buyer’s journey?

Topics: Digital Marketing, Business

Making it Brief: The Difference between Project Briefs and Creative Briefs

Posted by Ari Santiago - August 16, 2017 • 4-minute read

Simply put, a brief is a concise summary document that serves as a starting point for a collaborative project.  Depending on the undertaking, a brief can take a more specific form such as a “project brief” or a “creative brief.” 

These two briefs serve similar functions: they clarify the objective/s of the undertaking, specify a framework for it and provide the guidelines for the project team to follow.  

Topics: Business

Five Ways Creative Process Outsourcing Can Help Your Business

Posted by Robert Soriano - July 21, 2017 • 4-minute read

Getting a brand, product, or service to be front-and-center in a given industry can be an intensive, time-consuming task. Creative process outsourcing (CPO) emerged as a solution to the marketing and advertising challenges that many companies face.

Topics: Business

Cooking Up Projects With Project Checklists

Posted by Kyle Edralin - June 13, 2017 • 6-minute read

Handling a project is like juggling balls— it’s only one activity, but there are plenty of factors involved. It requires extreme focus to do, a lot of careful coordination, and heaven help you if you’re juggling something fragile. So how do you head off potential disasters? A project checklist template is a good place to start.

Topics: Business

Social Media Marketing: Specific Tasks to Outsource

Posted by Danielle Landero - May 17, 2017 • 3-minute read

There are numerous benefits to outsourcing in general and social media outsourcing specifically. From online brand management to generating leads, you can save a lot of time and money 
while experts make your brand a success online. If you only have a specific task or goal you want to achieve, test the waters first with social media tasks that can be outsourced individually   :

Topics: Digital Marketing, Business

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