Inbound and
Digital Marketing Insights

In life, you’d often hear the saying that a picture paints a thousand words; in today’s media, those pictures are more commonly known as ‘emojis’ (or, to use the Western version of the term, ‘emoticon’).

While small businesses and independent Creatives can easily get behind the concept of non-intrusive and measurable marketing, having the tools for it can be challenging.

The roster of keynote speakers at the HubSpot Inbound Marketing Conference 2015 had its fair share of inspirational women. And because of this, returning home to desks full of girls who code gives one a sense of pride in the StraightArrow team.

The bells aren't ringing yet, but we’re delighted to receive our early back-to-back Christmas gifts! After winning HubSpot's Happiest Clients Award, the Philippines’ premier creative process outsourcing pioneer StraightArrow Corporation (StraightArrow) is proud to announce that we’re now a certified HubSpot Platinum Partner.

Viral campaign content on social media tends to come in various types, depending on the message you want to send to your audience. In the first part of the DECONSTRUCTING VIRAL series, we talked about what makes content go viral on social media, as well as which types of content appeal to online communities.