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Digital Marketing Insights

Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Emojis: A Communication and Marketing Revolution

Posted by Danielle Landero - November 26, 2015 • 3-minute read

In life, you’d often hear the saying that a picture paints a thousand words; in today’s media, those pictures are more commonly known as ‘emojis’ (or, to use the Western version of the term, ‘emoticon’).

Topics: Business Psychology

Leadin For Independent Creatives and Small Businesses

Posted by Xenia-Chloe Villanueva - November 24, 2015 • 3-minute read

While small businesses and independent Creatives can easily get behind the concept of non-intrusive and measurable marketing, having the tools for it can be challenging.

Topics: Web Development, Conversion Rate Optimization

Notes From Inbound15: No Ceilings And Women In Information Technology

Posted by Xenia-Chloe Villanueva - November 19, 2015 • 3-minute read

The roster of keynote speakers at the HubSpot Inbound Marketing Conference 2015 had its fair share of inspirational women. And because of this, returning home to desks full of girls who code gives one a sense of pride in the StraightArrow team.

Topics: Inbound Marketing

StraightArrow is HubSpot's Newest Platinum Partner!

Posted by Lorraine Soldevilla - November 17, 2015 • 3-minute read

The bells aren't ringing yet, but we’re delighted to receive our early back-to-back Christmas gifts! After winning HubSpot's Happiest Clients Award, the Philippines’ premier creative process outsourcing pioneer StraightArrow Corporation (StraightArrow) is proud to announce that we’re now a certified HubSpot Platinum Partner.

Topics: Company News

DECONSTRUCTING VIRAL Part 2: How to Become a Viral Success on Social Media

Posted by Alyssa Ashley Cruz - November 10, 2015 • 5-minute read

Viral campaign content on social media tends to come in various types, depending on the message you want to send to your audience. In the first part of the DECONSTRUCTING VIRAL series, we talked about what makes content go viral on social media, as well as which types of content appeal to online communities.

Topics: Social Media Marketing

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