Inbound and
Digital Marketing Insights

Giving and receiving constructive feedback is essential to all learning and development processes. But when evaluating visual projects of various sorts, it is easy to get lost in the world of visual communication, especially when everything feels so original, unique, or plainly subjective. Luckily, there are a number of clear criteria that can be exceptionally helpful when it comes to evaluating creative work:

In an earlier blog, we talked about how outsourcing work can be beneficial for your business, as it frees up time for your team to be able to focus on more important tasks. While this may seem simple enough to understand, getting the most out of it depends on choosing the right tasks to outsource. You benefit the most from working on what you specialise in; similarly, outsourcing is best applied in cases where the work involved requires specialisation outside your expertise.

Why report?

There are the obvious reasons: metrics, performance reviews, and goals achieved. Other subtler reasons are to improve employee morale, restore investor confidence, and diagram a strategy for moving forward. Reports are essential—they  help companies grow and record things that worked for them.

After spending time with your loved ones during the holidays, it’s back to the grind, usually with mountains of work waiting for you. Rather than consigning your end-of-year work to your post-New Year’s resolution self, why not consider integrating business planning for the new year into your pre-vacation operations? This means that whatever workload you expect to find on your desk when you return will be something you’re completely prepared for. The sooner you establish your business plan, the sooner you can go enjoy the season worry-free or even excited for the new year.

It’s once again that time of the year when man treats fellow man with goodness, kindness and cheer. The holidays are always a good time to celebrate with anyone: the festive atmosphere, the year-end bonuses, the time spent with family.

For the second year running, StraightArrow has won HubSpot’s Happiest Customers Award, this time earning the distinction for the Asia Pacific region. This year, however, StraightArrow receives the award—bestowed unto HubSpot partners based on projections of customer success based on app usage metrics—as a HubSpot platinum partner.

With the holiday season coming, you can’t help but feel ready to spend some time off with friends and family. However, some businesses find this to be their busiest time of the year. Others have Christmas parties, outings, sales, promos, and other such events that, however festive, can add to the already heavy workload. It usually means that you’ll have a stressful couple of months before the year ends, and that can really dampen anyone’s holiday spirit—worse still if it’s a task you can’t make heads or tails of.

Companies are like people: employees are like the cells, constituting organs of departments, connected by the synapses of memos and the blood of common cause. Like a person, a company builds its identity on the work it does and the things it makes; similarly, also, it can point out its birth and the various milestones of its life.

Just as people go through periods of happiness and hardship, the fortunes of companies have seasons of their own: performance audits, certification tests, mergers and acquisitions, or even expansions. Continuing the comparison, it’s best that companies learn when to turn to other companies—some seasons, after all, shouldn’t be spent alone.

Your employees’ creativity and productivity are the main components of the fuel your company runs on. Keeping an engine in peak condition means ensuring quality fuel--not always easy, with creativity and productivity sometimes difficult to stimulate. Sometimes, inspiration is in short supply or employees feel ill at ease on the job. Whatever the case, though, the problem is hardly unsolvable.