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Digital Marketing Insights

Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Oh Snap! Is the B2B Community Missing Out on Snapchat Marketing?

Posted by Danielle Landero - May 30, 2017 • 6-minute read

Snapchat marketing is finding its place in the digital world but for many B2B business, it remains a mystery. With the rising popularity of video content and messaging apps, 10% of businesses are planning to add Snapchat—which blends videos, photos, and chat—to their content distribution strategies.

Topics: Social Media Marketing

Professional vs Personal: Blurring the Lines with Social Networks

Posted by Danielle Landero - May 24, 2017 • 5-minute read

Most people would be quick to tell you to keep your personal life separate from your professional life. The same advice mostly holds in social media: the farthest most brands take “personal” is posting supposedly candid shots to highlight company culture or show that they’re, so to speak, human.

These people would argue that compartmentalisation is the key to keeping work and the rest of life in balance. But if that were so, why are most of the social media sites for business just personal social networks that corporations choose to set up shop in? In fact, beyond LinkedIn, it’s difficult to name a network that seems more business than personal.

Topics: Social Media Marketing, HubSpot

Growth-Driven Design: Examining Its Mindset and Method

Posted by Ari Santiago - May 22, 2017 • 5-minute read



“Traditional web design is broken.”

You’ll see this a lot on websites promoting what’s often called “growth-driven design” or GDD, an apparently new take on web development pioneered by Luke Summerfield and evangelized by HubSpot.

If this looks suspicious at first glance, well, your misgivings aren’t misplaced. After all, it’s pretty convenient for a marketer or agency to claim something’s broken right when they have the solution for it.

On the other hand, if you’ve ever undertaken the (re)design of a website, you’d probably agree with much of their critique: traditional methods take long, rarely stay within budget, and rely too much on guesswork.

Topics: Inbound Marketing, HubSpot

Messengers, Snapchat, and Copycats: Marketing Platforms of 2017

Posted by Ari Santiago - May 18, 2017 • 6-minute read

There’s been growing interest in content decentralisation in recent years, with brands scrambling for attention on old, increasingly saturated channels. With each year, there come new platforms, which marketers can bend to their ends, or new ideas on taking old platforms and drumming up interest on them. What remains the same is the question: which digital marketing platforms are poised to rule the year?

Topics: Digital Marketing News, HubSpot

Social Media Marketing: Specific Tasks to Outsource

Posted by Danielle Landero - May 17, 2017 • 3-minute read



There are numerous benefits to outsourcing in general and social media outsourcing specifically. From online brand management to generating leads, you can save a lot of time and money 
while experts make your brand a success online. If you only have a specific task or goal you want to achieve, test the waters first with social media tasks that can be outsourced individually   :

Topics: Creative Process Outsourcing, Social Media Marketing

A Marketer’s Guide to Business Performance Improvement in 2017

Posted by Ari Santiago - May 8, 2017 • 6-minute read



In marketing, as elsewhere, few would deny that underperforming employees should be dealt with decisively: usually through remediation but, in worse cases, termination.

The same should be said of underperforming marketing tactics. When it comes to how to market your business, there aren’t enough resources to spend on all but the best methods.

Topics: Inbound Marketing, Agency Management or Growth

Outsourcing SEO: Beating 2016’s Top Marketing Challenge

Posted by Karen Cabrera - May 3, 2017 • 3-minute read



It is a widely held belief among business owners and marketing managers that search engine optimisation is highly beneficial to any marketing plan. According to the State of Inbound 2016, strengthening organic presence and SEO topped the list of most companies’ marketing priorities—mirroring the year’s top challenge, which was
generating traffic and leads.

Topics: Creative Process Outsourcing

The Perks of Outsourcing Social Media Marketing

Posted by Danielle Landero - May 1, 2017 • 3-minute read

A recent study conducted by Social Fresh found that in 2016 found that nearly half of all companies surveyed outsourced part of their social media. The most widely outsourced task, social advertising, was completely outsourced by 17% of all companies and partially outsourced by 33%. However, there remain certain misconceptions about social media marketing that make people think twice about outsourcing it.

Topics: Creative Process Outsourcing, Social Media Marketing

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