Inbound and
Digital Marketing Insights

Snapchat marketing is finding its place in the digital world but for many B2B business, it remains a mystery. With the rising popularity of video content and messaging apps, 10% of businesses are planning to add Snapchat—which blends videos, photos, and chat—to their content distribution strategies.

Most people would be quick to tell you to keep your personal life separate from your professional life. The same advice mostly holds in social media: the farthest most brands take “personal” is posting supposedly candid shots to highlight company culture or show that they’re, so to speak, human.

These people would argue that compartmentalisation is the key to keeping work and the rest of life in balance. But if that were so, why are most of the social media sites for business just personal social networks that corporations choose to set up shop in? In fact, beyond LinkedIn, it’s difficult to name a network that seems more business than personal.

“Traditional web design is broken.”

You’ll see this a lot on websites promoting what’s often called “growth-driven design” or GDD, an apparently new take on web development pioneered by Luke Summerfield and evangelized by HubSpot.

If this looks suspicious at first glance, well, your misgivings aren’t misplaced. After all, it’s pretty convenient for a marketer or agency to claim something’s broken right when they have the solution for it.

On the other hand, if you’ve ever undertaken the (re)design of a website, you’d probably agree with much of their critique: traditional methods take long, rarely stay within budget, and rely too much on guesswork.

There’s been growing interest in content decentralisation in recent years, with brands scrambling for attention on old, increasingly saturated channels. With each year, there come new platforms, which marketers can bend to their ends, or new ideas on taking old platforms and drumming up interest on them. What remains the same is the question: which digital marketing platforms are poised to rule the year?

There are numerous benefits to outsourcing in general and social media outsourcing specifically. From online brand management to generating leads, you can save a lot of time and money while experts make your brand a success online. If you only have a specific task or goal you want to achieve, test the waters first with social media tasks that can be outsourced individually   :

In marketing, as elsewhere, few would deny that underperforming employees should be dealt with decisively: usually through remediation but, in worse cases, termination.

The same should be said of underperforming marketing tactics. When it comes to how to market your business, there aren’t enough resources to spend on all but the best methods.

It is a widely held belief among business owners and marketing managers that search engine optimisation is highly beneficial to any marketing plan. According to the State of Inbound 2016, strengthening organic presence and SEO topped the list of most companies’ marketing priorities—mirroring the year’s top challenge, which was generating traffic and leads.

A recent study conducted by Social Fresh found that in 2016 found that nearly half of all companies surveyed outsourced part of their social media. The most widely outsourced task, social advertising, was completely outsourced by 17% of all companies and partially outsourced by 33%. However, there remain certain misconceptions about social media marketing that make people think twice about outsourcing it.