Inbound and
Digital Marketing Insights

Tapping outsiders to fulfill the design process needs of your business provides a lot of benefits. Aside from helping you cut talent and resource-related costs, design outsourcing also lets you tap into the expertise of providers who have serviced different clients in different industries, giving you access to vast design possibilities like never before.

However, because you’re bringing one of your company’s processes to a third-party organization, design outsourcing can also be challenging. Below are four common challenges that businesses face when outsourcing their design processes.

Problem #1: Talent availability

It’s hard to find inspiration in the workplace when there are so many distractions around you, and if your environment is dull. Try as you may, there are just some days when your mind is as grey and dreary as a raincloud.

As marketers, we spend a lot of time and effort attracting the right customers to buy our products and services. Interestingly, though, 57% of purchasing decisions are already made even before a customer interacts with a sales rep. This means that by the time they get in touch with someone from the company, it’s likely that they have already browsed through whatever they’ve researched online. That said, your website is actually your “ best salesperson.” This 24/7 marketing and sales machine brings in visitors, leads, and potential customers to your business.

People often think that branding and the visual identity of a company are one and the same. However, real branding goes beyond the visuals. Instead, branding expresses what a company (and its products/services) is all about. Yes, some aspects of it may be visual, but in reality, it is a complex concept that just can’t be confined in a singular medium.

So you've finally created your website in WordPress, filled out all the important information, and uploaded the content you wanted your prospects to see. But what's this? You're still stuck with the default plain WordPress theme. Wouldn't that make your website look far from appealing, especially to your target audience?

Continually producing great ideas and putting them into action is hard work. The life of a creative is rewarding, but there are just some instances when your mind refuses to work and nothing seems to end up the way you wanted it. At that point, you’ll know that a dreaded enemy has once again appeared in your midst—creative block!