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Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Learn more how creative process outsourcing can help your business.

Outsourcing challenges in design and how to avoid them

Posted by Jan Erick Tutaan - June 7, 2016 • 6-minute read

Tapping outsiders to fulfill the design process needs of your business provides a lot of benefits. Aside from helping you cut talent and resource-related costs, design outsourcing also lets you tap into the expertise of providers who have serviced different clients in different industries, giving you access to vast design possibilities like never before.

However, because you’re bringing one of your company’s processes to a third-party organization, design outsourcing can also be challenging. Below are four common challenges that businesses face when outsourcing their design processes.

Problem #1: Talent availability

Topics: Creative Design, Business

Don’t Get Too Comfy for Creativity

Posted by Steph Ferrer - May 19, 2016 • 3-minute read

It’s hard to find inspiration in the workplace when there are so many distractions around you, and if your environment is dull. Try as you may, there are just some days when your mind is as grey and dreary as a raincloud.

Topics: Creative Design

4 Mistakes You’re Doing with Traditional Web Design

Posted by Isabel Sanchez - March 15, 2016 • 4-minute read

As marketers, we spend a lot of time and effort attracting the right customers to buy our products and services. Interestingly, though, 57% of purchasing decisions are already made even before a customer interacts with a sales rep. This means that by the time they get in touch with someone from the company, it’s likely that they have already browsed through whatever they’ve researched online. That said, your website is actually your “ best salesperson.” This 24/7 marketing and sales machine brings in visitors, leads, and potential customers to your business.

Topics: Creative Design, Web Development, Marketing Tools

4 Branding & Visual Identity Rules (and How To Break Them)

Posted by Robert Soriano - June 25, 2015 • 5-minute read

People often think that branding and the visual identity of a company are one and the same. However, real branding goes beyond the visuals. Instead, branding expresses what a company (and its products/services) is all about. Yes, some aspects of it may be visual, but in reality, it is a complex concept that just can’t be confined in a singular medium.

Topics: Creative Design

Five Flexible WordPress Themes To Achieve Your Ideal Website Design

Posted by Lorraine Soldevilla - June 8, 2015 • 4-minute read

So you've finally created your website in WordPress, filled out all the important information, and uploaded the content you wanted your prospects to see. But what's this? You're still stuck with the default plain WordPress theme. Wouldn't that make your website look far from appealing, especially to your target audience?

Topics: Creative Design, Web Development

Curb Creative Block! 10 Tips to Boost Creativity

Posted by Jessie Genio - April 16, 2015 • 4-minute read

Continually producing great ideas and putting them into action is hard work. The life of a creative is rewarding, but there are just some instances when your mind refuses to work and nothing seems to end up the way you wanted it. At that point, you’ll know that a dreaded enemy has once again appeared in your midst—creative block!

Topics: Creative Design

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