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The Truth About Marketing Automation and Why You Need It

Posted by Neima Chowdhury - October 30, 2019 • 7-minute read

Marketing automation is among the most essential and reliable innovations used in the digital marketing world today. It helps marketers, as its name suggests, automate tasks such as getting more accurate data, personalizing marketing messages, and nurturing leads. 

Topics: Digital Marketing, Marketing Tools

How to Align Your Sales and Marketing Teams with Sales Enablement?

Posted by Neima Chowdhury - September 25, 2019 • 10-minute read

It’s vital that marketing and sales teams are aligned in order to gain more customers and prevent losing the ones you already have. This may feel like an impossible mission considering that these two departments often don’t get along.

Topics: HubSpot User Groups, Marketing Tools

How to Employ a Customer-First Strategy?

Posted by Neima Chowdhury - June 25, 2019 • 9-minute read

Prioritizing customers is an unwritten rule in business. Almost everyone knows that in order to support business success, you have to employ customer-first strategy. However, companies are falling behind when it comes to the application of this principle.

Topics: HubSpot User Groups, Digital Marketing, Marketing Tools

A Look at the Best Heatmap Tools and Their Defining Features

Posted by Neima Chowdhury - July 19, 2018 • 4-minute read

Our previous blog post discussed the benefits of using a heatmap tool for analyzing your website. Heatmaps track what visitors click, tap, and view and present the results visually, making them easier to understand. 

Topics: Marketing Tools

Benefits of Using a Heatmap Tool

Posted by Neima Chowdhury - July 11, 2018 • 4-minute read

To leverage the power of your website in terms of lead generation and conversion, you need to understand how your visitors interact with your site. Discover the benefits of using a heatmap to solidify your digital marketing strategies.

Topics: Marketing Tools

The Future of Search, Part II: Building Your Pillar Content

Posted by John Russel Alba - March 6, 2018 • 9-minute read

In our previous installment, we established that content marketing has made some drastic changes over the last few decades, and along with it, the way we construct content has evolved as well. Incidentally, this is where the concept of the so-called pillar content comes in.

Topics: Digital Marketing, Marketing Tools

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