Inbound and
Digital Marketing Insights

The lines separating Youtube and Facebook are slowly becoming blurred. The former is a video-sharing platform, while the latter is a social network, but recently each one has been dipping its toes in the other’s waters. And as consumers’ interest in social media and video overlap, marketers are turning to video to draw their leads closer. And so, the battle for the best social video platform has begun.

For the second year running, StraightArrow has won HubSpot’s Happiest Customers Award, this time earning the distinction for the Asia Pacific region. This year, however, StraightArrow receives the award—bestowed unto HubSpot partners based on projections of customer success based on app usage metrics—as a HubSpot platinum partner.

One major aspect of inbound marketing is its technological turn. There is no shortage of marketing tools: they come with a variety of functions at different price points, so that canny marketers can always find something to sharpen their edge. Trying to go through all those tools can take quite some time, though, and busy marketers might end up, ironically, stymied by the number of options.

The one constant in life is change. For a marketing agency to stay ahead in the branding game, change shouldn’t just be acknowledged — it needs to be embraced.

A lot of social commentary these days argues that people these days have shorter attention spans. The results of HubSpot’s Consumer Behaviour Survey for Q1 2016 seem to agree: when asked to describe their content consumption habits, respondents only cited two forms out of ten that they “consume thoroughly” (i.e. read, watch, or listen from start to finish) as a habit.

Whether you’re a newbie inbound practitioner, an agency partner or a CEO, you will benefit tremendously from knowing how to effectively marketing your company to the world through the fast-paced, global medium known as the Internet.