Inbound and
Digital Marketing Insights

If you’re overwhelmed by the prospect of having a website built—let alone building it yourself—then don’t worry: this article’s for you. I’m not going to talk about anything too technical, which would only have you furrowing your brows. Rather, I’ll try to explain, as a web developer, some of the basic considerations for anyone looking to outsource web development or build one in-house.

There are several categories of web development technology, and for any project, web developers could recommend a few from each of these. Without solid foundations, it’d be easy for someone new to it to get lost.

In our last post, we laid out three basic rules for creating an effective mobile landing page: keeping it short, emphasizing a CTA, and using typography to your advantage.

If this is your first time to create a mobile landing page, you have to remember that people visit websites through mobile devices for different reasons than they do on desktops or laptops. I myself would rather do my finances on a desktop than look at cute dog videos, even if it’d have a larger screen—those are best watched on mobile. At least thrice. Who doesn’t like to look at cute dogs at the end of a rough day?

This is our first of two blogs on making the most of your mobile landing pages. We’re starting out with three rules of thumb for getting your LPs into shape:

The arena of mobile search continues to intensify: according to SimilarWeb’s “State of Mobile Web US 2015” report, leading websites got around 56% of their traffic in the last quarter of 2015 from mobile devices. Coupled with changes in search algorithms and developments in software from industry shapers like Apple and Google, this continued shift in activity points toward increasing importance of mobile search, especially for businesses.

Sometimes thrilling, sometimes daunting, but certainly never dull—such is the prospect of a website redesign. A bearer of branding, lure of leads and caller of customers, the website almost always lies at the heart of a company’s online presence, fed by tributaries from ads, search engines and social media. With such importance placed on it, even a small change can have considerable effects. And with so many functions, there are almost innumerable possibilities for change.

As marketers, we spend a lot of time and effort attracting the right customers to buy our products and services. Interestingly, though, 57% of purchasing decisions are already made even before a customer interacts with a sales rep. This means that by the time they get in touch with someone from the company, it’s likely that they have already browsed through whatever they’ve researched online. That said, your website is actually your “ best salesperson.” This 24/7 marketing and sales machine brings in visitors, leads, and potential customers to your business.