Inbound and
Digital Marketing Insights

What is UX design vs. UI design?

As of October 2022, over 5 billion people use the Internet—that’s more than half of the global population. In today's digitally-driven world, it's becoming increasingly important to establish one's online presence, especially if you have a business.

Business websites allow you to reach and market your products or services to a broader audience for much lower costs than traditional marketing approaches. Recent studies show that content marketing, which includes publishing content on a website, is 62% cheaper than traditional marketing and generates thrice as many leads.

Several user experiences (UX) conferences have been popping up worldwide over the last decade. This is understandable as UX design is vital in providing positive experiences that keep users loyal to the product or brand. 

For many businesses, email is one of the preferred channels marketers use to communicate with customers; that's why it's essential to improve it. But, how do you rewrite marketing emails into chatbot messages that convert?

As a savvy digital agency owner, you know every modern business must have its website—yours is no exception. After all, establishing a significant online presence can make or break a company in this digital age.

According to data from Statista, over 60% of internet users worldwide have made purchases online. Their combined purchases amount to just over USD 2.1 billion. And as these numbers are poised to rise, it’s no surprise that more and more businesses are getting into ecommerce.