Inbound and
Digital Marketing Insights

Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Clickbait vs. Clickworthy? Write The Best Adwords Ads

Posted by Lorraine Soldevilla - May 27, 2015 • 3-minute read


Don't get fooled by their brevity— pay per click ads (e.g. Google Adwords, Facebook ads) can be very challenging to write. Within the character limits, you need to come up with a succinct copy that will convince your users to visit your page.

Topics: PPC

5 SEO Practices Your Business Should Stop Doing

Posted by Robert Soriano - May 25, 2015 • 3-minute read

“Just put the keywords in the title and multiple times in the blog, right?”

For business owners and inexperienced marketers alike, search engine optimization (SEO) might seem like a simple, effortless task. At first glance, SEO is a simple solution that would allow their website to reach their target markets. What they don’t realize, however, is that it’s just another tool - one that they could possibly misuse, and just as easily waste their time and resources on. Here are a few things you need to take out of your SEO strategy.

Topics: SEO

On Storytelling and Resonating with the Audience

Posted by Robert Soriano - May 22, 2015 • 3-minute read

Storytelling is about building the relationship between a business and their audience. Before talking about storytelling and how it attracts consumers, at the risk of sounding like a preachy lecturer, we must begin by defining what a brand is.

Topics: Content Development, Business Psychology

Grateful and Generous: Best Practices for A Flawless Thank You Page

Posted by Lorraine Soldevilla - May 21, 2015 • 4-minute read

More than just for lead generation, inbound marketing teaches us that building relationships with your customers is the key to marketing and sales success. Your Thank You page stands as one of the most effective tools in your online marketing arsenal to make this happen. Compose a Thank You page that actually works with these five best practices:

Topics: Inbound Marketing, Conversion Rate Optimization

Turn Your Office Into a Creative Factory

Posted by Robert Soriano - May 20, 2015 • 3-minute read

Creativity is all about having new lines of thinking, approaches, and solutions to problems. While of utmost importance in more artistic fields, being creative is also a competitive edge in other industries as it can help provide new perspectives. Turning your workplace into a creative factory for novel ideas is a critical factor for the success of your business.

Topics: Corporate Culture

7 Tips for Effective, Lead-Generating Landing Pages

Posted by Robert Soriano - May 19, 2015 • 3-minute read

In inbound marketing, the landing page is the primary means of lead generation. Landing pages facilitate the exchange between your company’s valuable, educational offers and the contact information that your site visitors are willing to trade them for. In short, effective landing pages are quid pro quo kind of deals where your company offers up your knowledge in exchange for a chance to get closer to their audience.

Topics: Conversion Rate Optimization

DECONSTRUCTING VIRAL Part 1: What Makes Content Viral in Social Media

Posted by Alyssa Ashley Cruz - May 17, 2015 • 5-minute read

DECONSTRUCTING VIRAL is a two-part blog series that aims to analyze viral campaigns in social media. This installment talks about which types of posts appeal to majority of users.

Remember how ‘The Dress’ that broke the Internet a few months back led to a global discussion of whether its color was blue-black or white-gold? Who could have predicted that a simple photo of a dress would spread like wildfire and become “viral?”

Topics: Social Media Marketing

Understanding Google Adwords Keyword Match Types: A Visual Guide

Posted by Hana Abello - May 13, 2015 • 5-minute read


Thousands of ads appear on the Google search and display network on a daily basis. In fact, many businesses rely heavily on PPC ads through Google Adwords in getting the word out about their business and more importantly, getting more visits to their website. Hence, with the high volume of competition and equally great ads that you have to beat for premium advertising space, getting your quality score up would be an effective way to ensure your ads gets displayed over those from other advertisers while paying a lower cost-per-click.

Topics: PPC

Businesses in Partnership: Picking the Right Outsourcing Partner

Posted by Gala Angeni Sanchez - May 12, 2015 • 4-minute read

Finding the right outsourcing partner depends on how focused you are on your goals and how meticulous you are in pinpointing prospects. Rather than focusing on getting as many options as you can, it is at this stage where you refine your elimination process so that you’re left with only the best business options – the cream of the creative crop.

Topics: Creative Process Outsourcing

Psychology of Inbound Marketing: Studies on Online Social Interaction

Posted by Jessie Genio - May 11, 2015 • 5-minute read

Technology continues to change the way people interact with products and how marketers promote them. More researchers are becoming interested in the way tech, digital, and marketing intersect with our lives and influence our social behavior.

Topics: Business Psychology

Unencumbered, Numbered Words: Creating (to Your Heart's) Content

Posted by Mariah Shanice Basa - May 8, 2015 • 3-minute read

Writing, essentially, is communication.

It's the basic language of understanding: any well-crafted piece of writing that transcends the bounds of time and space to deliver a message with pinpoint accuracy. Words, when used right, can be very powerful things.

Topics: Content Development

7 Essential Tools for Every CPO Company

Posted by Lorraine Soldevilla - May 7, 2015 • 4-minute read

Anyone in the creative process outsourcing (CPO) industry would tell you that working for a CPO company isn’t really what you would call a walk in the park. Not surprisingly, the physical distance between you and your clients serves as a persistent challenge in transmitting messages, sending output, and fulfilling all their creative requirements.

Topics: Creative Process Outsourcing

Google+ Collections: The Newest Ace Up Google’s Sleeve

Posted by Hana Abello - May 5, 2015 • 5-minute read

During the early days of Google+, people believed that it would eventually replace the social media giants Facebook and Twitter. Unfortunately, despite being a product from the big G, it has so far been unsuccessful in completely capturing the elements of what social users find engaging in a social platform.

Topics: Social Media Marketing, Digital Marketing News

The Benefits of Delving into Digital Advertising

Posted by Danielle Landero - May 5, 2015 • 4-minute read


A creative director once told me that nothing can replace old school (or above the line) advertising. He was referring to billboards high above the roads, posters that cover pages of newspapers, magazines, and even walls and posts on the street, and TV and radio commercials shown repeatedly. He firmly believed it was a better investment than any other digital advertising effort. However, the facts say otherwise.

Topics: Inbound Marketing, PPC

Personal Social Media Management: Doing It Like the Pros

Posted by Danielle Landero - May 4, 2015 • 5-minute read

My work at StraightArrow involves me taking on the role of a social media manager. Some people have asked me, “So you just browse Facebook all day?” while others are baffled or even mystified by the prospect of businesses actually paying people to post updates and share content for them.

Topics: Social Media Marketing

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