Inbound and
Digital Marketing Insights

“Just put the keywords in the title and multiple times in the blog, right?”

For business owners and inexperienced marketers alike, search engine optimization (SEO) might seem like a simple, effortless task. At first glance, SEO is a simple solution that would allow their website to reach their target markets. What they don’t realize, however, is that it’s just another tool - one that they could possibly misuse, and just as easily waste their time and resources on. Here are a few things you need to take out of your SEO strategy.

Storytelling is about building the relationship between a business and their audience. Before talking about storytelling and how it attracts consumers, at the risk of sounding like a preachy lecturer, we must begin by defining what a brand is.

More than just for lead generation, inbound marketing teaches us that building relationships with your customers is the key to marketing and sales success. Your Thank You page stands as one of the most effective tools in your online marketing arsenal to make this happen. Compose a Thank You page that actually works with these five best practices:

Creativity is all about having new lines of thinking, approaches, and solutions to problems. While of utmost importance in more artistic fields, being creative is also a competitive edge in other industries as it can help provide new perspectives. Turning your workplace into a creative factory for novel ideas is a critical factor for the success of your business.

In inbound marketing, the landing page is the primary means of lead generation. Landing pages facilitate the exchange between your company’s valuable, educational offers and the contact information that your site visitors are willing to trade them for. In short, effective landing pages are quid pro quo kind of deals where your company offers up your knowledge in exchange for a chance to get closer to their audience.

DECONSTRUCTING VIRAL is a two-part blog series that aims to analyze viral campaigns in social media. This installment talks about which types of posts appeal to majority of users.

Remember how ‘The Dress’ that broke the Internet a few months back led to a global discussion of whether its color was blue-black or white-gold? Who could have predicted that a simple photo of a dress would spread like wildfire and become “viral?”

Thousands of ads appear on the Google search and display network on a daily basis. In fact, many businesses rely heavily on PPC ads through Google Adwords in getting the word out about their business – and more importantly, getting more visits to their website. Hence, with the high volume of competition and equally great ads that you have to beat for premium advertising space, getting your quality score up would be an effective way to ensure your ads gets displayed over those from other advertisers while paying a lower cost-per-click.

Finding the right outsourcing partner depends on how focused you are on your goals and how meticulous you are in pinpointing prospects. Rather than focusing on getting as many options as you can, it is at this stage where you refine your elimination process so that you’re left with only the best business options – the cream of the creative crop.

Technology continues to change the way people interact with products and how marketers promote them. More researchers are becoming interested in the way tech, digital, and marketing intersect with our lives and influence our social behavior.

Writing, essentially, is communication.

It's the basic language of understanding: any well-crafted piece of writing that transcends the bounds of time and space to deliver a message with pinpoint accuracy. Words, when used right, can be very powerful things.

Anyone in the creative process outsourcing (CPO) industry would tell you that working for a CPO company isn’t really what you would call a walk in the park. Not surprisingly, the physical distance between you and your clients serves as a persistent challenge in transmitting messages, sending output, and fulfilling all their creative requirements.

During the early days of Google+, people believed that it would eventually replace the social media giants Facebook and Twitter. Unfortunately, despite being a product from the big G, it has so far been unsuccessful in completely capturing the elements of what social users find engaging in a social platform.

A creative director once told me that nothing can replace old school (or above the line) advertising. He was referring to billboards high above the roads, posters that cover pages of newspapers, magazines, and even walls and posts on the street, and TV and radio commercials shown repeatedly. He firmly believed it was a better investment than any other digital advertising effort. However, the facts say otherwise.

My work at StraightArrow involves me taking on the role of a social media manager. Some people have asked me, “So you just browse Facebook all day?” while others are baffled or even mystified by the prospect of businesses actually paying people to post updates and share content for them.